If you often find yourself waking up groggy and disoriented, you might want to take a page out of the beauty routines of celebrities like Hailey Bieber, Bella Hadid, and Romy Mars. These influencers swear by a refreshing technique called facial icing, which has gained popularity for its ability to invigorate both the skin and the mind. The method is as simple as it sounds: all you need is a bowl filled with ice and cold water. Dunking your face in for just a few seconds promises an instant boost, leaving you feeling alert and revitalized. While it may sound shocking, this technique is a favorite among those looking for a natural way to kickstart their day.
In the lead-up to the highly anticipated 2025 Met Gala, Hailey Bieber demonstrated her dedication to the facial icing trend by prepping her skin with a chilling ice bath. Using a large glass bowl to submerge her face, she found it to be an efficient alternative to handheld cryotherapy tools that focus on small sections of the face at a time. Although the cold can be a shock to the system, the quick refresh is worth it. After her icy dip, Bieber completed her regimen with a de-puffing mask and a hydrating sheet mask, showcasing a multi-step approach to maintaining her complexion and combating morning sluggishness.
Romy Mars, daughter of filmmaker Sofia Coppola and a rising indie-pop star, also embraced the icy method in her latest vlog. Sharing her wellness routine with her 274,000 TikTok followers, Mars described the experience as instantly uplifting. As she dipped her face into the bowl of ice water, her infectious enthusiasm shone through. The ritual did not end there; she continued her vlog with a simple smoothie recipe featuring sea moss gel and Manuka honey, both excellent for overall health. This cheerful, laid-back approach embodies the essence of how self-care can be made fun and engaging.
Bella Hadid, another prominent figure in the modeling world, has also integrated facial icing into her daily life. The British Vogue cover star revealed that the practice not only refreshes her skin but also helps clear her mind and reduce anxiety. Spending about 30 seconds submerged in the cold water, Hadid emphasizes the mental clarity she gains from this ritual. It’s a great reminder that beauty routines can be both physical and emotional, offering a unique self-care experience tailored to individual needs.
The trend of facial icing underscores a growing desire among people to enhance their wellness routines with natural, accessible methods. As more women—and men—experiment with the chill of ice water on their skin, they are discovering a revitalizing experience that can be done right at home. The simplicity of this routine is a stark contrast to more complicated skincare regimens that often involve numerous products and lengthy steps, making it appealing for those who seek efficiency in their day-to-day lives.
Ultimately, the rising popularity of facial icing is more than just a beauty trend; it’s a metaphor for the desire to reclaim mornings and enhance well-being in a fast-paced world. Whether it’s a quick splash of chilly water or a more elaborate skincare routine, the essence of these practices lies in creating moments of joy and rejuvenation. As we embrace these refreshing rituals shared by icons like Bieber, Hadid, and Mars, we are reminded that self-care can come in the form of simple yet effective actions that uplift both the body and spirit.