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11 Of The Best Affordable Make-Up Buys Under £20, According To A Picky Beauty Editor

StaffBy StaffAugust 12, 20253 Mins Read
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Makeup today doesn’t have to break the bank to achieve any look you desire. Many people believe that to get that dewy skin or striking eye makeup, they need to invest in high-end products. However, as a beauty editor with access to numerous makeup formulas at various price points, I can assure you that savvy spending can lead to stunning results without emptying your wallet. By choosing the right products and applying them creatively, you can explore a world of beauty while keeping your budget intact. Let’s dive into some affordable yet impressive makeup finds that ring in under £20.

Starting with mascara, the Max Factor False Lash Effect Supreme Recharge Mascara stands out at £14.99. When I first encountered this product, I didn’t have high hopes, given the often mixed reviews of drugstore mascaras. To my surprise, it exceeded my expectations! The mascara effortlessly provides volume and length, thanks in part to its unique undulating brush head. Even better, it’s refillable and doesn’t flake or smudge, making it a staple in my routine — I even wore it on my wedding day!

For perfect brows, look no further than the Maybelline Brow Ultra Slim Eyebrow Pencil, priced at just £9.99. With its fine-tipped design, this pencil is fantastic for filling in sparse areas with precision. Its creamy formula allows for easy blending, ensuring a natural look that lasts all day. It’s a no-fuss product that simply works, perfectly embodying the “less is more” philosophy without sacrificing quality for affordability.

Another amazing find is the Sacheu STAY-N Lip Liner, priced at £12. It gained a viral reputation thanks to endorsements from celebrities like Billie Eilish and Sofia Richie. This product not only contours but also provides a smudge-proof stain that lasts, all while keeping lips hydrated with hyaluronic acid and vitamin E. Simply trace your lip line and reveal a beautifully plumped finish—this liner is truly a game changer for anyone wanting a natural lip look.

Moving on to eyebrows again, I recommend the L’Oréal Paris Infallible Faux Brow for £11.99. This innovative brow tint employs a dual brush tip to mimic natural brow hairs, offering a lightweight finish with lasting power. The stain technology means it holds up against the elements, lasting for up to two days—perfect for those busy weeks when maintaining a routine isn’t always possible.

For those wanting juicy, summer-ready lips, the e.l.f. Cosmetics Jelly Pop Glow Reviver Lip Oil is a must-have at just £8. This lip oil’s sheer watermelon glaze not only provides a luscious shine but feels luxurious thanks to its cushiony applicator. It’s the perfect option for a fresh, effortless look on sunny days.

Finally, no makeup look is complete without the right tools. The Spectrum Collections KJH Number 8 Brush, priced at £16.99, is an excellent addition for blending concealer or foundation. Its design complements the techniques discussed by makeup artists, seamlessly working products into the skin for an airbrushed finish. Pair it with the Rimmel Multi Tasker Concealer, available for £8.99, which is versatile enough to use as a foundation or alone for a more lightweight coverage. With these options, you can build a beautiful look while staying within budget and feeling confident in your choices.

Through smart choices, achieving professional looks with makeup doesn’t need to be a financial burden. Each of these products maintains a balance between value and quality, proving that beauty can be both accessible and affordable. Embrace the variety and get creative with these affordable finds to express your unique style.

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