In the world of hair color trends, dirty blonde is taking center stage, and it seems everyone wants a piece of this chic and effortlessly cool look. According to Nicole Kahlani, a skilled colorist at Hershesons, this shade is not only versatile but also flattering for all skin tones. “Honestly? This kind of dirty blonde looks amazing on everyone, which is why everyone wants it,” she says, encapsulating the universal appeal of this stylish hue. With iconic figures like Kate Moss serving as the quintessential muse for this trend, the hair color is reminiscent of her slightly grunge, party-infused locks from the ’90s. Kahlani emphasizes that the slightly disheveled nature of dirty blonde becomes especially appealing during the autumn and winter months when the sun’s presence dims. “Warmer shades and dirty blonde roots are particularly appealing right now, as there’s less sunlight,” she notes, highlighting that this look evokes a cozy and inviting atmosphere perfect for the colder seasons.
One of the reasons dirty blonde has gained such traction is its intentional “lived-in” and relaxed style. Kahlani explains that this color communicates an effortless “cool girl mood.” It’s essentially about appearing chic without trying too hard. The hair color draws inspiration from the ’90s and early 2000s, eras that celebrated natural beauty and a carefree aesthetic. Moreover, the trend finds modern parallels in the likes of contemporary celebrities such as Kendall Jenner, Gabbriette, and Rihanna, who have recently embraced this look in various campaigns—Rihanna’s appearance in the Dior J’Adore campaign exemplifying the shade’s luxurious edge. As we move forward into 2025, dirty blonde isn’t just sticking around; it’s evolving, blending nostalgia with fresh interpretations.
To achieve the coveted dirty blonde look, Kahlani shares her expert techniques. The foundation, or base color, should typically be around a level eight, whether it’s derived from natural hair or achieved through methods like scalp bleaching. She elaborates on her process, stating, “I then drag it down through the mid-lengths and ends – and particularly underneath – to create depth and dimension.” This technique ensures that the hair radiates with vibrancy while also possessing the darker, grunge-like roots that define the look. It is all about balance: layering the color for that dynamic yet subtle appearance keeps the hair from looking flat or overly manipulated.
Kahlani also incorporates a mix of shades to enrich the dirty blonde effect. “I weave chunks of creamy golden blonde with honey tones through the hair too,” she explains. This fusion of colors captures the essence of Mossy’s indie sleaze style from the mid-Noughties, adding an additional layer of richness and intrigue to the overall look. It’s the interplay of warmth and brightness that elevates dirty blonde beyond a simple hair color; it’s an art form that embodies attitude and personality.
On social media platforms like Instagram, influencers and everyday users alike are embracing this trend, sharing their interpretations through various styles and maintenance routines. The hashtag #DirtyBlonde is becoming a go-to for anyone wanting to dive into this aesthetic, showcasing how versatile this look can truly be. From beachy waves to sleek straight styles, dirty blonde adapts to different hair types and textures while showcasing its charm in any setting—be it casual outings or upscale events.
As we appreciate the dirty blonde trend for its universal appeal, it’s clear that this color goes beyond mere aesthetics; it’s a statement of self-expression and confidence. Kahlani’s insights reflect a broader cultural shift toward embracing individuality through hair, reminding us that our choices can signify more than just a fashion trend. As the seasons change, dirty blonde will likely remain a timeless favorite, allowing everyone to feel effortlessly stylish and in tune with their inner “cool girl.” Whether through a trip to a colorist or a DIY attempt at home, this trend invites all to experiment and enjoy the playful side of hair color.