Eyeliner has undoubtedly emerged as a transformative tool in the beauty world, capable of elevating any makeup look in mere moments. Whether it’s a delicate contour along the waterline or a bold wing, the right eyeliner can create the impression of polished glamour in the blink of an eye. Not only does a quick swipe of black eyeliner pull together a look, but the allure of a striking smoky eye or a vibrant graphic liner can add an instant touch of drama. According to Carly Utting, a MAC National Artist, recent innovations in eyeliner formulations have expanded the size and scope of this versatile makeup staple, allowing users to explore an array of styles that suit their individual flair. As confirmed by data from Klarna, interest in eyeliners has surged, with searches jumping by an impressive 102% over the past year. This rapid rise in popularity reflects the fresh, creative possibilities that modern eyeliners have to offer.
When it comes to choosing an eyeliner, consumers are faced with a variety of options—primarily pencil, gel, and liquid formulas. Pencil liners are typically creamy and blend effortlessly, making them perfect for crafting a smoky eye or defining the waterline for a more intense gaze. They allow for versatility during application and can be easily smudged for that coveted soft-focus finish. Gel liners, while they may have fallen slightly off the radar, boast incredible staying power and pigmentation. Many come in pots and can be applied with an angled brush, offering a glossy sheen without cracking. Meanwhile, liquid eyeliners are famed for their precision, particularly when creating striking, dramatic shapes like winged eyeliner. With their pen-like tips, they enable smooth, sharp lines that are favored by many makeup artists and beauty lovers alike.
For those new to the world of eyeliner, mastering the application of liquid liner can seem daunting. However, there are some essential tips that can ease the process. Makeup expert Jamie Genevieve suggests looking straight into the mirror with eyes open while mapping out your liner. This technique helps avoid distortion of your intended look. She also recommends using a cool brown eyeshadow to outline where you want your wing to go, which can serve as a helpful guide. With this method, users can achieve a more naturally defined look and simply add mascara for polish. Additionally, for those seeking an eyeliner that will last throughout a busy day, waterproof formulas are typically the best choice. Similar to waterproof mascara, these products provide durability without the need for constant touch-ups and are available in various shades that can enhance any look.
With an ever-expanding selection of eyeliners now available, determining which brands will stand the test of time can be tricky. From high-end luxury options such as those from Victoria Beckham to affordable favorites like L’Oréal, there is a wide range to choose from. Each eyeliner has its unique benefits, catering to different looks and personal preferences. The editors at ELLE UK have meticulously tested a plethora of eyeliners to curate a list of the best on the market in 2025, considering crucial factors like finish, longevity, and ease of use for beginners. This effort ensures that makeup enthusiasts can discover an eyeliner that resonates with their individual makeup goals while also providing functionality.
Among the top recommendations for 2025, the “Seamless Glide Eye Pencil” by Lisa Eldridge stands out as an ideal choice for anyone who might not have the steadiest hand. Priced at £24, this smooth gel pencil glides on effortlessly, making it accessible for both makeup veterans and novices. It strikes a fine balance between providing the precision required for a defined look and the smudgability necessary for a smoky finish. Then there’s the “Pillow Talk Eyeliner” from Charlotte Tilbury, another go-to option favored by professional makeup artists. Priced similarly around £24, this pencil is renowned for its soft, smoky finish that can be achieved with minimal effort. It allows for flexibility in styling, whether you’re in the mood for something polished or looking for that effortlessly lived-in vibe. Pair it with Charlotte Tilbury’s iconic Pillow Talk lipstick for a complete, harmonious look.
As we continue to explore eyeliner trends this year, it’s clear that the impact of this small yet mighty product can’t be overstated. Eyeliner is no longer simply an afterthought or a quick fix for defining the eyes; it has evolved into an essential component that empowers users to express their personal style, boost their confidence, and bring any makeup look together. Whether you prefer the understated elegance of a pencil or the fierce definition of liquid liner, the myriad of options available today ensures that there is something for everyone. As has been attested widely by beauty experts and everyday users alike, the right eyeliner can truly be the making or breaking point of a look, sealing your style with an unforgettable flourish. As we dive deeper into 2023 and beyond, it’s clear that this love for eyeliner is here to stay, and with it, endless opportunities for creativity and individual expression.