E.L.F. Beauty has solidified its position in the cosmetics world recently, especially after acquiring Hailey Bieber’s Rhode brand. This strategic move might have seemed surprising, but the beauty conglomerate has quickly shifted gears to introduce an exciting new product: the Halo Glow Skin Tint Mineral SPF 50. Recognized as the latest “One to Watch” by Allure, this tinted sunscreen follows the massive success of the Halo Glow Liquid Filter, a product that captured the public’s attention and dominated social media with its illuminative properties. With an impressive track record and consumer enthusiasm, E.L.F. continues to innovate and cater to beauty enthusiasts.
The 2023 launch of the Halo Glow Liquid Filter created quite a buzz, emerging as one of the brand’s top-selling items. Described as a hybrid between a concealer and a highlighter, the product sold out rapidly, with E.L.F. reporting a sale every four seconds globally in 2024! If you were on social media during that time, you’d likely understand this overwhelming popularity. Allure even honored this glowing multiuse product with a Best of Beauty award, firmly establishing it as a standout in the crowded beauty market.
Fast forward two years, and E.L.F. is expanding its Halo Glow family, welcoming the Halo Glow Skin Tint Mineral SPF 50. Available in 18 shades, this product is lightweight yet surprisingly buildable when it comes to coverage. While it may not replace your full-coverage foundation, it does an excellent job of concealing redness and evening out skin tone with just a few layers. This versatility appeals to those looking for a more natural finish, aligning well with current beauty trends favoring fresh, glowing skin.
What’s particularly noteworthy about the Halo Glow Skin Tint is its formula. Unlike many other sunscreens on the market, this one features a mineral base, utilizing 12% zinc oxide. As Dr. Loretta Ciraldo explains, mineral sunscreens work by reflecting UV rays off the skin, contrasting with chemical sunscreens that absorb rays and convert them into heat. This distinction is important for consumers seeking effective sun protection without harsh chemicals. The formula also includes skin-friendly ingredients such as niacinamide, known to reduce redness, along with allantoin for soothing benefits.
Moreover, the ingredient bisabolol—a chamomile extract celebrated for its anti-inflammatory qualities—is included to enhance the skin’s hydration and comfort. Even for someone with extensive knowledge of beauty products, discovering bisabolol was a pleasant surprise, illustrating how innovative and thoughtful E.L.F. is with its formulations. This dedication to quality further reassures consumers about the brand’s commitment to effective skincare combined with beautiful makeup.
As a beauty director, I’ve had the chance to test the Halo Glow Skin Tint firsthand. I approached it with a degree of skepticism, partly because of my past dissatisfaction with tinted sunscreens and my fear of color transfer onto clothing. However, I was pleasantly surprised by the coverage and feel of the product. It’s perfect for those days when you want a light touch of color without the full commitment of foundation. Overall, E.L.F.’s continuous evolution demonstrates its ability to captivate consumers while pushing boundaries in the beauty industry. With the Halo Glow Skin Tint, E.L.F. not only reinforces its reputation but also provides another reason for beauty enthusiasts to keep an eye on this thriving brand.