Since its launch in 2004, Hourglass has carved a unique niche in the luxury beauty market, blending innovative and eco-conscious formulations with elegant packaging. The brand embodies a sense of quiet luxury, effortlessly communicating quality without being overly flashy. Hourglass focuses on enhancing natural beauty rather than masking it, with products that prioritize skin health—like their undereye concealer and cream blush, which showcase that less can truly be more. With clean, cruelty-free ingredients like hyaluronic acid and squalane, their products nourish the skin and avoid common irritants, ensuring everyone can enjoy their sumptuous offerings.
Among the standout products, the Hourglass Veil Hydrating Skin Tint has emerged as a must-have. Priced at $49, this skin tint is ideal for those longing for a dewy finish that looks fresh and natural. Its soothing blend of meadowfoam seed oil and rambutan boosts hydration, making it particularly appealing for individuals with dry skin. The lightweight formula feels more like a moisturizer than a traditional foundation, allowing for easy application. Allure editor-in-chief Jessica Cruel emphasizes its versatility, noting that it gives a natural glow without the heaviness of conventional makeup.
The Hourglass Ambient Soft Glow Foundation Brush, also priced at $49, complements the skin tint beautifully. This award-winning brush mimics the control of fingertips and delivers a flawless application without streaking. Made with vegan fibers, it reaches every contour of the face, making it a favorite among those who desire precision in their makeup routine. Commerce writer Lily Wohlner experienced a change of heart about using brushes for foundation after trying this one, often recommending it for both foundation and concealer applications.
Another gem in the Hourglass lineup is the Unreal Liquid Blush, which provides a natural flush of color and hydration for $36. Infused with hyaluronic acid, it offers a lightweight, buildable formula that can be applied for both subtle and more pronounced looks. The unique dropper allows for customizable application, while the blendability ensures a smooth finish—something that associate beauty editor Annie Blay-Tettey appreciates. She remarks on its vibrant pigmentation, making it perfect for all-day wear.
Hourglass doesn’t stop at complexion products; their Phantom Volumizing Glossy Balm, priced at $38, represents the perfect union of lip balm and light lipstick. It delivers moisture and shine without the common stickiness associated with glosses. With a refreshing hint of menthol and nourishing oils, this balm not only enhances lips but also feels great to wear. Content director Kara McGrath loves its effortless application and often reaches for it for quick touch-ups throughout the day.
Completing this impressive list is the Hourglass Vanish Airbrush Concealer, which is a favorite among editors due to its full coverage and lightweight finish. Priced at $38, the concealer masks imperfections seamlessly while being waterproof—a crucial factor for long wear. Its utility extends beyond hiding blemishes, helping to brighten dark circles and blur fine lines, making it an essential item for those needing reliable coverage in all situations. This concealment powerhouse and the rest of Hourglass’s carefully curated products exemplify the brand’s commitment to combining luxury with thoughtful skincare benefits, making them a staple choice for beauty enthusiasts everywhere.