For the past six years, Tower 28 has been quietly revolutionizing the beauty landscape with its philosophy that makeup can and should do more than just cover flaws. Founded by a woman who struggled with eczema, the brand prioritizes simplicity and effectiveness, creating clean, vegan, and fragrance-free products tailored for sensitive skin. Their lineup, featuring everything from the popular SOS Rescue Spray to the SunnyDays SPF 30 tinted sunscreen, not only beautifies but also addresses skin concerns like redness and acne. Approved by the National Eczema Association, Tower 28 stands out in a market often filled with harsh, complicated formulas.
What truly distinguishes Tower 28’s offerings are the star products that have gained celebrity status among beauty enthusiasts. The Instant Erase Swipe All-Over Hydrating Serum Concealer is celebrated for its cooling application and versatile coverage that addresses everything from blemishes to dark circles. Infused with skin-friendly ingredients like hyaluronic acid and cica, it’s designed to hydrate while concealing, making it a dream for those with delicate skin. Additionally, the Lash Out Loud Make Waves Mascara captivates with its unique wand and nourishing properties that ensure lashes look fantastic without flaking, even on sensitive eyes.
The iconic SOS Rescue Spray has made waves on social media, widely acclaimed for its minimal ingredient list but potent benefits. Featuring just three key components—water, sodium chloride, and hypochlorous acid—this gentle spray protects against breakouts and soothes inflamed skin. Harnessed by many for its anti-inflammatory properties, it serves as a quick fix for those dealing with dry or stressed skin, particularly after long flights. Its efficacy has not only garnered attention but has also led to its recognition by the National Eczema Association.
Yet, it’s not just skincare that Tower 28 excels at; their makeup products shine as well. The GetSet Matte Powder Blush promises all-day wear with its self-setting formula, providing a vibrant pop of color while controlling shine, thanks to its blend of hydrophobic silica and kaolin clay. Users rave about its versatility and longevity, often applying it in creative ways beyond just on the cheeks. Similarly, the Bronzino Illuminating Bronzer captures summer’s glow with its shimmery yet sheer finish, allowing for buildable coverage that brightens the complexion without emphasizing skin texture.
Lips also get the royal treatment with the Gloss Boss LipSoftie Lip Treatment. Praised for its delectable flavors and moisturizing properties, this gloss not only enhances the lips’ appearance but also delivers hydration. Whether it’s the sweet Ube Vanilla or the luscious Dulce de Leche, these glosses bring joy with every application while helping combat dryness. Their rich ingredients ensure that wearers feel pampered, making them an essential part of any makeup bag.
Lastly, Tower 28 has mastered the art of blending skincare with makeup in the SunnyDays SPF 30 Tinted Sunscreen. This product stands out for its non-greasy feel and natural finish, making it ideal for those who want to address skin concerns while enjoying sun protection. Providing hydration with prickly pear and aloe vera, it has become a staple for many, especially considering its wide range of inclusive shades. With such a meticulous focus on skin health and beauty, Tower 28 continues to impress, solidifying its place as a go-to brand for makeup enthusiasts and those seeking gentle, effective formulas.