This summer, our beauty essentials have expanded to include SPF lip balm, oversized sunglasses, and, interestingly, colorful mascaras that add a fun twist to traditional makeup. While classic black or brown mascaras will always have their place, shades like cobalt, maroon, emerald, and silver have become our top picks for concerts, photoshoots, and various occasions. Since the colorful mascara market is relatively niche, we’ve experimented with an array of formulas and consulted makeup artists to bring you an ultimate guide to the best colorful mascaras—because every makeup bag deserves a vibrant touch.
When it comes to the best overall colorful mascara, the Benefit Cosmetics BadGal Bang! Volumizing Mascara stands out at $29. Its Wild Plum shade adds just the right amount of drama and versatility, while other vibrant colors like bright electric blue and classic black offer something for everyone. The formula impresses with ultra-light aero-particles that ensure an airy feel while still delivering noticeable volume. Additionally, its ultra-slim wand perfectly coats every lash from corner to corner, and with vitamin B5 included, it helps keep lashes healthier over time. Impressively, it holds up for up to 36 hours without flaking or smudging—a true staple for any makeup lover.
For those who prefer a budget-friendly option, the Maybelline New York Lash Sensational Sky High Mascara in Burgundy Haze is a delightful pick at just $13. This mascara is all about subtlety; it doesn’t scream for attention but has just enough color to catch the eye. The nourishing bamboo extract combined with airy fibers provides lift and length, ensuring your lashes look defined and feathery without the weight. Contributing editor Jailynn Taylor loves how this mascara enhances her brown eyes without feeling overly flashy—perfect for those looking to explore colors without diving too deep.
If you’re looking to splurge, the YSL Lash Clash Extreme Volume Mascara is worth every penny at $34. It’s a game-changer for anyone wanting dramatic, party-ready lashes. This award-winning formula excels at providing volume and definition, while its oversized brush captures every lash effortlessly. Editors rave about the bold cobalt blue and rich chocolate brown shades, noting that they beautifully contrast darker lashes. Although some minor smudging can occur during application, the vibrant payoff is worth it—making your eyes pop in any evening setting.
For those seeking easy removal, check out the Tarte Tartlette Tubing Mascara, which retails for $28. This product has gained a loyal following due to its hydrating formula, which includes shea butter and castor oil to keep lashes soft and flexible. Its tubing nature means each lash is coated in a water-resistant layer that can be washed away effortlessly with warm water. Available in vivid shades from navy to emerald, it allows for rich pigmentation without clumping. Contributing editor Deanna Pai loves using the navy shade for a subtle pop that accentuates her eye color beautifully.
The TooD TooDscara earns praise for its outstanding color payoff priced at $34. Available in shades like jet black and cobalt blue, this mascara provides a striking hue that remains vibrant even on darker lashes. Senior editor Nicola Dall’Asen describes the Blue Mood shade as a captivating color that transitions from subtle to bold, making it a perfect choice for events where you want your eyes to stand out. The slim brush ensures every lash is coated, delivering both length and volume with ease.
Finally, the Dior Diorshow 24h Buildable Volume Mascara, at $35, combines long-lasting wear with a touch of elegance. Known for its ability to keep your lashes looking pristine for hours, this mascara doesn’t flake, smudge, or irritate sensitive eyes. Makeup artist Jenny Patinkin loves the subtlety of the color options, which brighten the eyes and work well for any occasion. With a simple, elegant finish, it’s a reliable choice for those who want a colorful touch without going overboard.
In summary, colorful mascaras can elevate your makeup game and introduce a fun element to your routine. Whether you choose a classic formulation or one with dramatic flair, there’s a vibrant hue waiting to complement your unique style. With options ranging from budget-friendly picks to luxurious splurges, teetering on the edge of classic and experimental makeup has never been easier—or more exciting!