Yuv Beauty Secures Funding to Transform the Hair Color Industry
In a significant move for the beauty tech sector, Yuv, a London-based company, has successfully completed a $12 million Series A funding round aimed at revolutionizing hair color services. This round was spearheaded by Sweden’s Nineyards Equity, known for investing in companies that deliver not only financial returns but also a positive impact on environmental, social, and governance (ESG) factors. Other notable participants included Yuv’s founder, Francisco Gimenez, existing investor VNV Global, and influential strategic angels. This new influx of capital is set to fuel Yuv’s growth in the UK while paving the way for its ambitious expansion into the United States in the coming year.
Yuv has developed an innovative product called Yuv Lab, a smart, app-connected hair color system designed for salons and independent hairstylists alike. Breakthrough technology enables this system to replace traditional single-use color tubes with environmentally friendly refillable aluminum cartridges. This not only reduces waste but also provides access to millions of customizable hair color formulations at the touch of a button. Users can easily manipulate shades, control pH levels, and adjust opacity, thanks to the advanced technology that includes patented hardware, AI-driven software, and high-quality Swiss formulas.
With a payment model that charges salons and freelancers only for the product they use, Yuv’s system not only cuts costs but also enhances operational efficiency and fosters creativity among hair professionals. This approach marks a shift from conventional hair coloring methods, allowing for more personalized services while championing sustainability—an important consideration in today’s business landscape.
Eric Sävendahl, a principle at Nineyards Equity, has expressed strong enthusiasm for Yuv’s potential. He remarked on how the company is positioning itself to redefine the professional hair color market through a holistic platform integrating hardware and software. He described Yuv’s progress as “impressive” and indicated that they are excited to support the company as it scales operations in both the UK and the US.
Gimenez, Yuv’s founder and CEO, reflects on this funding milestone as a critical turning point for the company. Supported by Nineyards Equity, VNV Global, and a robust network of investors, Gimenez is committed to transforming the hair color industry through sustainability and technology. He sees enormous potential for further growth and aims to make Yuv’s innovative platform accessible to a larger number of salons and freelancers, solidifying their presence in the lucrative US market.
The hair salon services industry is on a growth trajectory, anticipated to grow from $203.78 billion in 2025 to a staggering $341.67 billion by 2032, as reported by Yuv, citing Fortune Business Insights. Yuv has garnered attention from investors and the public alike, having appeared on BBC One’s "Dragon’s Den," where they broke records by securing £500,000 at only 2% equity. The company is also recognized for its design accolades, having won a Red Dot Design award and being selected for TechCrunch’s Startup Battlefield 200. Founded by Gimenez, who previously led ESalon, Yuv continues to build on his legacy of innovation in custom hair color solutions.
In a nutshell, Yuv is poised for a transformative journey that blends advanced technology with sustainable practices in the beauty industry. With substantial financial backing and a growing market opportunity, Yuv is set to disrupt traditional hair coloring services while championing a greener future in beauty.
