In the mid to late 2010s, a diverse group of veteran engineers started focusing their innovative energies on revolutionizing the realm of beauty services. This movement aimed to develop robotic systems that would enhance the efficiency and accessibility of beauty treatments. Now, their creations are finally hitting the market, showing promising potential in transforming how we experience beauty services. Companies like Boston-based 10Beauty and Luum have emerged as frontrunners in this sector, showcasing advanced technologies designed to streamline and simplify services such as manicures and eyelash extensions.
The robotic manicure machine from 10Beauty made its debut last November, attracting attention for its capability to execute a manicure efficiently. The team behind the machine consists of experts from well-known brands such as Keurig, Shark Ninja, and Roomba. Meanwhile, Luum introduced its next-generation lash extension robot around the same time, co-created by alumni of Ekso Bionics, known for engineering robotic exoskeletons for rehabilitation. Additional innovations are on the horizon, such as a hair-braiding robot being developed by HaloBraid, which aims to aid stylists in decreasing the time spent on intricate braiding techniques.
While the beauty automation space is not overcrowded, it is quickly gaining traction among prominent investors and retailers. For 2026, these stakeholders are eager to gauge consumer interest in these novel technologies, paving the way for potential scaling and broader implementation. Timed perfectly with this growing interest, companies like 10Beauty and Luum are diligently working to refine their services to ensure they meet customer expectations and operational efficiency. “We’re very much walking before we run,” remarks 10Beauty’s cofounder Alexander Shashou, highlighting a cautious yet ambitious approach to rolling out their services.
The 10Beauty manicure machine is currently available in select Ulta locations, offering manicures that can range between $30 and $45. The process lasts approximately 25 to 45 minutes, and the demand has been overwhelming, with all appointment slots quickly filling up. Although a professional nail technician is present to assist customers and manage potential technical hiccups, Shashou is optimistic about reaching a point where the robot will soon be able to handle services entirely solo, further ensuring efficiency and convenience for customers.
Similarly, the Luum eyelash extension robot operates with a primary model that necessitates a lash technician’s presence during the procedure. Priced at $199 for a complete set, with refill options available shortly after, the robot has begun to redefine customer expectations. Luum excels in bringing new clientele into the lash service realm, inviting those who may have never experienced such services before. As chief executive Jo Lawson points out, they have already seen a significant return rate for their clients, suggesting that these robotic solutions not only provide services but also enhance retention in the beauty market.
Excitingly, both 10Beauty and Luum are backed by investors looking to solve real consumer issues rather than simply introduce technology for its own sake. Notable supporters include Karlie Kloss and Victoria Beckham, along with investment firms keen on addressing genuine market needs. As these companies prepare to expand their reach, they envision increasing their retail partnerships and scaling their operations significantly by 2026. Ultimately, this burgeoning sector exemplifies how technology can intersect with beauty, making services faster and more accessible, enriching the customer experience while staying connected to human expertise where it matters most.
