The world of beauty is welcoming a fresh star this summer: guava. While strawberries captured everyone’s attention earlier in 2023—especially with the buzzworthy “strawberry girl makeup” trend popularized by Hailey Bieber—guava is set to take over the beauty scene in 2025. This shift is evidenced by a wave of new product launches featuring guava-inspired colors and fragrances. Major brands like Summer Fridays, Eadem, and Ellis Brooklyn are leading this fruity revolution, showcasing guava in lip balms and perfumes that reflect the vibrant essence of the fruit. With prices ranging from $24 to $115, these products are not just pretty—they’re poised to become essential items for those wanting to embrace the juicy allure of summer.
The numbers highlight a significant rise in guava’s popularity. Reports from Spate reveal that fragrance-related searches featuring “guava” have surged over 1,000 percent year-over-year. TikTok users are increasingly engaging with this trend, contributing to a 43 percent increase in posts related to guava. The fruit’s appeal goes beyond just beauty; as searches for guava in skincare have also risen by 76 percent. Brands such as Glow Recipe and Eadem are reaping the benefits of this newfound fascination, indicating that guava is more than just a seasonal flavor—it’s becoming a staple in the beauty industry.
Interestingly, the love for guava extends beyond cosmetics into the culinary realm. TikTok users’ interest in guava-related food content has jumped by nearly 35 percent, with Google searches seeing a steady growth of about 6.1 percent. This surge is influenced by viral trends surrounding guava candies and snacks, capturing the attention of food enthusiasts and bakers alike. Yarden Horwitz, co-founder of Spate, emphasizes that while search engines influence purchase intent, short-form content on platforms like TikTok reawakens excitement around discovering and enjoying guava-inspired dishes.
As the excitement for guava blossoms, it becomes evident that combining flavors is a trending opportunity. Searches for guava combined with other popular fruits, like strawberries and mangoes, are up by over 15 percent, hinting at a consumer desire for creative, delicious pairings. This opens the door for brands to innovate and develop unique recipes and products that highlight the tropical essence of guava, mixing it with other beloved flavors and ingredients. The culinary creativity around guava could evolve into exciting new treats that satisfy an adventurous palate.
Aesthetic trends in makeup also seem to be following guava’s ascent. The rise of “guava girl makeup” is already emerging on TikTok and borrows elements from its strawberry counterpart. Rather than vibrant reds, this trend leans toward softer pink hues across the lips, eyelids, and cheeks, creating a fresh, romantic look suitable for summer. Influencers on TikTok, particularly from China, are steering this trend forward, mirroring their earlier successes with the “Douyin makeup” phenomenon. With the guava girl aesthetic gaining traction, beauty enthusiasts are eager to experiment and express themselves through this new fruity lens.
In conclusion, as guava takes its place as the defining fruit of summer, the beauty, food, and fashion industries are rushing to incorporate its vibrant essence into their offerings. The combination of growth in searches, engaging content, and creative trends illustrates a robust environment for guava. Whether through lip balms, perfumes, or culinary delights, this tropical gem is tantalizing tastes, colors, and trends. Summer 2025 promises to be a celebration of guava, inviting everyone to indulge in its juicy allure.
