A New Intersection of Beauty and Hospitality
In a groundbreaking move, Typology, a French beauty brand committed to eco-friendly practices, is stepping into the hospitality industry. By the end of this year, Typology products will be available in over 30 luxury boutique hotels within the MGallery Collection worldwide. This partnership represents not just a collaboration, but a blending of ideologies as the lines between beauty and hospitality increasingly blur. Both sectors are evolving to offer more lifestyle and experiential elements, catering to a modern consumer seeking holistic experiences during travel.
Typology has carved a niche for itself by focusing on minimalist formulations and sustainably sourced ingredients, with up to 98% being natural. In this collaboration with MGallery, the brand has developed five specially crafted amenities: a shower gel, shampoo, conditioner, hand soap, and body lotion. Each product is infused with antioxidant properties, vitamin E, and camellia extracts, ensuring a nourishing experience without harmful additives like PEGs, sulfates, or silicones. Furthermore, they are certified vegan, gluten-free, and carry the esteemed RSPO certification for sustainable palm oil use. This alignment with eco-conscious values makes Typology an appealing addition to MGallery’s offerings.
The initial rollout of Typology amenities will take place at the Domaine de la Reine Margot Paris Issy hotel, with subsequent launches planned for locations in Albania and Biarritz, France. This expansion comes on the heels of MGallery’s recent growth, having opened three new hotels since the beginning of 2025. Xavier Royaux, MGallery’s Chief Marketing Officer, emphasizes the importance of creating curated partnerships that resonate with the brand’s ethos. He highlights that both Typology and MGallery share a commitment to wellness and “quiet luxury,” underscoring a long-term vision that transcends mere profit-making.
Founded by Ning Li in early 2019, Typology is notable for its dedication to sustainability as a B-Corp company. Reflecting on the brand’s journey, Li acknowledges the challenges faced by direct-to-consumer (DTC) brands in providing physical product experiences. While many brands opt for expansive physical retail spaces, Typology has chosen to maintain control over the customer experience. By partnering with MGallery, Li sees an opportunity to create curated spaces that offer consumers a unique way to interact with Typology products, complementing the online shopping experience instead of detracting from it.
Today, Typology has made significant strides in its international presence, with the U.S. emerging as its largest market, followed by France, Germany, the UK, and Japan. This partnership with MGallery promises to enhance Typology’s global footprint even further. Li reports that while they prefer to keep control over their shopping experiences, the collaboration will allow them to connect with consumers in a meaningful way and foster brand loyalty. The brand’s early fundraising success, including a $10 million seed round, set the stage for sustained growth, with sales momentum ranging from triple-digit growth in its initial years to high double digits more recently.
Typology’s product line remains largely focused on skincare, comprising 98% of its offerings. The brand has expanded into adjacent categories, including tinted skincare and scalp treatments, which align with its skincare expertise. Future launches include a hair care line featuring serums and masks, set to debut in the U.S. in June. With approximately 100 stock keeping units, Typology’s standout product is the 9-Ingredient Face Moisturizer, notable for its simplicity compared to typical moisturizers that often contain 20 to 50 ingredients. Li explains that Typology’s ethos revolves around eliminating unnecessary components while maximizing the concentration of active ingredients, extending this philosophy to their eco-friendly packaging efforts that prioritize recyclability and sustainability. As part of Accor Group, MGallery’s extensive network of over 120 boutique hotels worldwide provides an ideal platform for Typology to reach consumers in a fresh and engaging way.
