Catherine Bomboy Dougherty’s journey at The Estée Lauder Companies is a rich tapestry woven with resilience and storytelling. As the senior vice president of global brand integrated communications, her achievements often speak for themselves within the organization. Yet, Dougherty reflects on her career as anything but straightforward. From her early days to her current high-profile role, her experiences highlight the twists and turns that have shaped her professional identity. “It’s been anything but linear for me,” she shares, noting how each chapter of her career has introduced unique challenges and opportunities for creative growth.
Her career began at Boston University, where she eagerly interned with various PR agencies and a magazine in Philadelphia, laying the groundwork for her future in beauty communication. Dougherty’s significant break came with Marina Maher Communications, where she worked on major brands like Cover Girl and Max Factor under the Procter & Gamble umbrella. This initial exposure not only honed her skills in public relations but also ignited her passion for beauty, ultimately leading her to The Estée Lauder Companies in 2008, a home she has cherished since.
Dougherty has witnessed substantial shifts in the media landscape since the 2000s, underscoring the growing significance of communication in business today. “Comms very much has a seat at the table now,” she asserts, noting that the function has evolved from being perceived merely as a support role to one that shapes strategy from the outset. Relationships sit at the heart of communications, and Dougherty recognizes this shift as crucial; teams today leverage these relationships to foster deeper connections and understanding, both internally and externally.
Leadership, to Dougherty, is not a static role but rather a dynamic practice that evolves through interaction and experience. Having learned from remarkable leaders, she is keen on adapting her leadership style to meet the needs of her teams and initiatives. Her guiding principles can be encapsulated in two words: “Heart and hustle.” She embraces the importance of vision, emotional intelligence, and the need for empathy to build trust within teams. This approach, she believes, unlocks individuals’ potential and inspires innovation.
Mentoring women at various stages of their careers is a priority for Dougherty, who aims to cultivate an inclusive environment where diverse voices can thrive. She emphasizes the need for a democratic approach in her leadership, where everyone’s ideas are welcome and considered. Creating a space for bold ideas is essential—it’s not just about having a seat at the table; it’s ensuring that all voices contribute meaningfully to the conversation.
As for the future of communications and the larger beauty industry, Dougherty foresees a continuation of current themes alongside unforeseen changes. “It’s not just how a product looks or performs, it’s what a brand means and stands for,” she explains. The integration of artificial intelligence in communications is a significant trend, providing fresh insights into public sentiment and emerging conversations. Dougherty believes this new layer of understanding will enrich the way brands connect with their audiences, illustrating that storytelling in this field is continuously evolving, shaped by both technology and the values brands represent.
