R+Co, a brand known for its innovative hair care products, is taking its professional hair color offerings to the next level with an exciting new partnership. They have teamed up with Jenna Perry, a celebrity colorist famous for her work with style icons like Kendall Jenner and Emily Ratajkowski. Together, they are launching the Hypermatic 10-Minute Demi-Permanent Liquid Hair Color collection, which introduces a stunning array of ten new shades to the market. Among these is Perry’s signature shade, Twenty-Four K, a dazzling copper-gold hue that embodies her aesthetic and personal connection to red tones. Perry, who describes herself as a natural redhead, feels a special bond with this color and believes in the beauty of warmth in hair. She expresses, “I owe it to my younger self to make a signature red… I had to have copper gold as my signature Hypermatic shade.”
Jenna Perry is not just a talented colorist; she also operates her own salon in Manhattan’s trendy SoHo neighborhood, where she has earned a reputation as the “cool girl of color.” This collaboration marks a significant milestone as it’s the first time Perry has had a role in product development, where she was integrally involved in the testing and refinement processes of the new hair color line. In her own words, she was drawn to R+Co due to the brand’s natural formulations, showcasing her commitment to quality. “I loved how natural their color line was and I really wanted to be involved in their demi-permanent line,” she shared. This hands-on experience in the lab has been one of her favorite projects, underscoring her passion for creating hair color that resonates with current trends and sustainable practices.
R+Co’s president, Dan Langer, praises Jenna’s unique ability to set trends rather than follow them. He highlighted that the brand aims to collaborate with individuals who are influencing the media landscape rather than merely keeping up with it. This forward-thinking approach allows R+Co to remain on the cutting edge of hair color innovation. “Jenna has an incredible eye for hair color that is about to trend, that is of the moment… and that’s a very rare thing,” Langer noted. The collaboration with Perry not only leverages her trendsetting expertise but also aligns with R+Co’s vision of delivering fashion-forward yet wearable hair colors.
As this partnership unfolds, Tev Finger, the CEO of Luxury Brand Partners—R+Co’s parent company—expresses excitement about the future possibilities with Perry. He describes the beginning of this collaboration as a long journey filled with potential. The synergy between R+Co and Jenna Perry is bound to expand further into the world of hair color, and it seems that this collection is just the tip of the iceberg regarding what they can accomplish together. Their shared vision for the evolution of hair color speaks to exciting developments on the horizon that could influence both the industry and consumers alike.
In addition to the signature Twenty-Four K hue, the new collection features other captivating shades named Teddy Bear, Shadowfax, Idol, Capri, Midas, Euphoria, Billionaire, Tea Room, and Palazzo. Set to be available for purchase by colorists and salons, these shades promise to offer a diverse palette for everyone seeking a fresh and modern look. Each shade is formulated with key ingredients such as aloe, hydrolyzed protein, biopolymers, and creatine, designed to improve hair texture and provide outstanding color results. With these carefully selected elements, R+Co aims to champion hair health while delivering stunning color outcomes.
Elisa Fischer, R+Co’s senior vice president, emphasizes the benefits of the Hypermatic line, explaining how it empowers both colorists and clients. The contemporary formulation offers a liquid demi-permanent experience with a focus on wellness. Fischer points out that the fragrance-free formula not only provides superior conditioning but also ensures long-lasting results that last well beyond a few washes. What’s more, these products are free from harmful chemicals like PPD and Resorcinol in every shade, reflecting a mindful commitment to health. The packaging further reinforces this commitment by utilizing 100% recycled aluminum materials, exemplifying R+Co’s dedication to sustainability while setting themselves apart in the beauty industry. With this combination of innovation, style, and ethical practices, the Hypermatic 10-Minute Hair Color collection is poised to make waves in the world of professional hair coloring.