Jerrod Blandino and Jeremy Johnson, the creative minds behind the brand Polite Society, are charting an exciting new course in the beauty industry. After their departure from Too Faced in 2022, they are venturing into the skincare realm with their inaugural product—a face mist named French Rose Milk. Scheduled for release on December 21, through their website and Ulta Beauty, this mist will retail for $23 for 30 ml and $36 for 50 ml. As they embark on this endeavor, both Blandino and Johnson aim to intertwine immediate makeup transformations with long-term skincare benefits, emphasizing the innovative approach that Polite Society embodies.
Blandino highlighted a significant trend in makeup artistry—specifically, the quest for a “glass skin” look, a popular aesthetic that often requires multiple products and can feel sticky or overly complicated. To combat this, they sought to create a simpler and effective solution. French Rose Milk merges the beauty of a refreshing mist with powerful, active ingredients, including their star component: rose sourced from Provence. This combination not only provides an instant glossy finish but also offers moisturizing benefits that improve the skin over time, a testament to their commitment to meaningful skincare.
The innovative nature of the mist is in its versatility; it enables users to build upon their desired level of gloss. A single spray can yield a subtle dewy finish, while multiple layers can transform the skin into a stunning, high-gloss visage. Blandino believes that the beauty landscape is transitioning from minimalistic, natural looks to a more extravagant approach, signaling a renewed interest in dramatic makeup. This mirrors a broader societal shift and could position Polite Society at the forefront of this evolving trend.
As they expand internationally, Polite Society’s core ethos resonates strongly with a diverse audience. Following their successful launch in Australia, the brand is also making strides in the Mexican and Middle Eastern markets through its partnership with Ulta. Blandino expressed enthusiasm about connecting with both longstanding fans from their Too Faced days and new generations discovering their offerings. This intergenerational appeal—capturing Millennials, Gen Z, and even Gen X—highlights the brand’s versatility and relevance in today’s beauty industry.
Looking ahead, the duo is excited about future products including a bronzer serum featuring bursting beads of cacao for added color. Set for release in 2026, this product is designed to be both hydrating and illuminating, perfect for the warm summer months when skin craves extra moisture. Blandino is also personally involved in developing a new setting spray, which he admits is a complex task, underscoring the brand’s dedication to high-quality, effective products that stand out in a saturated market.
In summary, Jerrod Blandino and Jeremy Johnson’s transition from Too Faced to launching Polite Society marks an ambitious new chapter in their careers. With the debut of French Rose Milk, they are not just releasing a product but introducing a philosophy centered around simplicity and effectiveness in beauty. By emphasizing luxurious ingredients and appealing aesthetics, they are poised to capture the excitement of both loyal customers and new audiences alike. As the brand evolves, its commitment to quality and innovation promises to keep it trending in the fast-paced world of beauty.