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industry News

Oddity Raises Full-year Forecast

StaffBy StaffApril 29, 20253 Mins Read
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Oddity, the parent company behind popular beauty brands Il Makiage and SpoiledChild, has recently updated its financial outlook for the year, demonstrating resilience despite ongoing economic concerns. The company now forecasts a net revenue between $235 million and $239 million, which reflects a solid year-over-year growth of approximately 22% to 24%. Additionally, Oddity anticipates adjusted diluted earnings per share (EPS) to range between 85 cents and 89 cents. This upward revision indicates not only confidence in their business performance but also a strong market position.

The impressive results for the first quarter helped drive this optimistic projection. Net revenue soared to $268 million, compared to $212 million in the same period last year, while net income increased to $38 million from $33 million. Adjusted diluted EPS also saw a rise, climbing to 69 cents from 61 cents. Oran Holtzman, Oddity’s co-founder and CEO, expressed pride in these results, highlighting that every key performance metric had surpassed expectations. He believes that the strong performance in the first quarter establishes a solid foundation for Oddity to exceed its financial targets moving forward, particularly as it approaches the significant year of 2025.

Lindsay Drucker Mann, Oddity’s global CFO, echoed the positive sentiment regarding the quarterly results. She noted that the financial performance excelled against their guidance across several metrics, including revenue, gross margins, and adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA). With a robust start to the second quarter, high customer retention rates, and an agile business model, the company feels well-positioned to invest in its growth strategy. Mann emphasized that the overall strength of their product category contributes to their sustained success, allowing Oddity to remain optimistic amid a fluctuating economic landscape.

When asked about the potential impact of tariffs, Mann remained optimistic, labeling their effect as “very manageable.” She acknowledged that while there is some exposure to tariffs, it’s relatively minor and factored into their guidance. Interestingly, Oddity’s ability to raise their gross margin forecast for the year—from 70% to 71%—indicates a strong financial position. This success can be attributed to high gross margins, a flexible global supply chain, and various internal efficiencies that the company has already implemented, which collectively bolster its resilience against external factors like tariffs.

In addition to financial stability, Oddity is actively preparing to expand its brand portfolio. The company plans to soft-launch a new telehealth platform in the third quarter, aimed at providing consumers with medical-grade solutions for skin and body issues. This new offering will include both over-the-counter and prescription options, marking a significant step into the healthcare space for Oddity. Following this, a fourth brand will be introduced shortly thereafter, showcasing a proactive approach to diversifying its offerings and tapping into new markets.

Overall, Oddity’s ability to raise its forecast and maintain strong growth metrics, combined with plans for new brand launches, reflects a confident and strategic approach to navigating a complex economy. As the company positions itself for continued success, it remains focused on leveraging its existing strengths while exploring innovative solutions that resonate with consumer needs. This balance of optimism and prudence sets Oddity apart as a company poised for long-term growth in the ever-evolving beauty and wellness landscape.

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