Mantle’s Innovative Approach to Skincare
In a remarkable fusion of science and skincare, Scandinavian beauty brand Mantle has introduced a groundbreaking product called The Organ Essence. Inspired by heart transplant technology, this innovative essence was born out of a personal connection. Josefin Landgård, CEO and cofounder of Mantle, shared that their chemist had researched organ preservation techniques for her goddaughter’s heart transplant and discovered the liquid used to keep organs viable during surgery. This liquid is rich in potent antioxidants that protect and preserve the integrity of the tissues, preventing oxidation and degradation.
Motivated by her findings, the chemist began experimenting with the idea of creating a similar protective liquid for skincare. The goal was clear: to develop a product that could effectively shield skin from free radicals while also being gentle enough for everyone’s skin. Traditional antioxidants like vitamin C can sometimes irritate, but the tissue-preserving liquid proved to be a soothing and effective alternative. This innovative spirit culminated in The Organ Essence, marking a significant evolution in skincare by making this advanced formulation available for everyday use.
Josefin’s enthusiasm for The Organ Essence is palpable; she has been captivated by its protective qualities from the very first sample. Users can expect impressive results, including enhanced hydration, brightness, and a reduction in pigmentation over time. With a launch characterized by excitement, Mantle aimed for this product to become their best-selling item, retailing at 48 euros for a 100 ml bottle. This introduction not only highlights Mantle’s dedication to innovative skincare but also reinforces the brand’s mission to provide functional beauty solutions.
Rooted in its Scandinavian heritage, Mantle emphasizes the need for effective skincare solutions that can withstand harsh elements, like the biting cold of winter, which often leads to skin dryness and sensitivity. Landgård describes the brand’s products as “barrier-reparative and very nourishing,” utilizing biomimetic ingredients that closely mirror the skin’s natural defenses. With a tech-infused approach, Mantle continues to push the boundaries of skincare innovation, constantly seeking to combine new ingredients with traditional ones in their lab.
Established in 2020, Mantle has quickly amassed a portfolio of 38 products across skincare, hair care, and body care. Their key offerings include facial serums, moisturizers, and cleansers, with The Hydra Serum being highlighted as a standout product. Prices range significantly, reflecting the brand’s intention to cater to various customer preferences, from the affordable Magic Milk at 28 euros to the luxury Longevity Mask priced at 159 euros. Furthermore, Mantle has partnered with hotels, like Ett Hem in Stockholm, to offer their products as amenities, thereby extending their reach and visibility.
As Mantle continues to grow, its home market of Sweden remains the largest, followed closely by Germany and Denmark. The brand has made strides in international distribution, with presence in prestigious retailers like Liberty and Selfridges in the UK, as well as online platforms in France and the U.S. Mantle currently operates in 197 locations worldwide, aided by a strong e-commerce presence. With about 20 employees and estimated sales of 7 million euros last year, the company has drawn attention from venture capital, securing approximately 6.9 million pounds in total funding, including a recent 2.4 million pounds to facilitate European expansion. This backing from notable investors, including H&M, sets the stage for a promising future for Mantle in the competitive beauty landscape.