James Read, a well-known self-tan expert, is expanding his skincare-focused self-tanning line to the U.S. through a collaboration with Credo Beauty. His new range, Self Glow by James Read, will officially launch in 15 Credo stores, introducing four innovative products: the Dusk to Dawn Overnight Tan Facial priced at $58.50, Sunbright Tinted Tan Drops for $52, Sunblush Hydrating Tan Mist at $52, and the Endless Summer Gradual Tan Moisturizer for $58.50. Each product has been expertly crafted to provide an effective self-tanning experience while emphasizing skin health and wellness.
Jessica Trieber, VP of Brands at Credo Beauty, highlighted the brand’s commitment to its guiding principles and the diverse needs of its customers. She expressed pride in introducing Self Glow by James Read as the first complete collection in their sunless tanning line, aligning with a growing interest in skin-first beauty solutions. Read’s products promise not only effective tanning but also prioritize sustainability, featuring vegan formulas and advanced skincare actives, which resonate well with Credo’s values.
For more than a decade, James Read has been a key player in the self-tanning industry, but with this new line, he aimed for a fresh perspective. Unlike many self-tanners that rely on synthetic colorings, Read’s latest offerings utilize natural cacao as a tint, catering to a wider range of skin tones. This thoughtful approach particularly benefits individuals with darker skin tones, ensuring that everyone can enjoy a sun-kissed glow without compromising on skin health.
The standout product in this new line is the Dusk to Dawn Overnight Tan Facial, which boasts ingredients like hyaluronic acid, aloe vera, and a plant-derived DHA. These components work cohesively to hydrate and rejuvenate the skin while delivering a beautiful tan. In addition to the product launch, Read is partnering with Hotel Chelsea in New York, unveiling a limited-edition summer facial that incorporates his Self Glow line starting June 25. This unique facial experience promises to leave skin looking radiant and refreshed, simulating the sun-kissed effect of a vacation.
James Read encapsulated the ethos of his new products by describing them as a "workout for the face," ensuring that users feel revitalized and naturally warm. It’s about enhancing one’s inner glow, making each application feel like an indulgent ritual. With the demand for effective, skin-enhancing products soaring, Read anticipates that the partnership with Hotel Chelsea will allow even more people to experience the transformative benefits of his line.
Having launched in the U.K. last May and receiving participation from popular retailers such as Space NK and Harvey Nichols, Read shared positive feedback from the initial release, noting a remarkable demand. He mentioned that even before the next product launch, there were already 30,000 pre-orders, validating the excitement surrounding the Self Glow by James Read brand. As it makes its entry into the U.S. market, the expectation is that this line will continue to thrive, reshaping how consumers approach the self-tanning experience in alignment with skincare advancements.