Shakira is stepping into the beauty industry, and her focus appears to be on hair care, a category that resonates deeply with her. Recently, she shared a heartfelt Instagram post that highlighted her long-standing relationship with her hair, emphasizing how it reflects her identity both on stage and in everyday life. As she embarks on her U.S. tour, she reminisced about the significant role her hairstyle choices have played in defining different eras of her career and the emotions tied to them.
In her post, Shakira announced a collaboration with a new brand, @isima, which is currently gaining traction on social media, albeit with a modest following. Despite having only two posts and fewer than 1,000 followers, the account already buzzes with excitement, clearly ignited by Shakira’s influence. The account invites fans to join a waitlist, suggesting that big things may be on the horizon, allowing her followers to stay connected as she develops this new venture.
With her venture into hair care, Shakira aligns herself with other multifaceted entertainers like Beyoncé and Rihanna, who have already made their mark in the beauty realm. Beyoncé introduced her hair care brand, Cécred, earlier this year, while Rihanna expanded her beauty empire to include hair last year. These moves highlight a growing trend among celebrities to embrace hair as a crucial aspect of personal care, further demonstrating the cultural significance of hair across various demographics.
Recent data from Circana indicates that the hair care market continues to flourish within both mass and prestige segments in the U.S. Hair care is not only a lucrative avenue but shows dynamic growth, particularly in the prestige sector, which has seen a 9% increase, outpacing the 3% growth of mass hair care products. This landscape presents a perfect entry point for Shakira, who is likely to attract a diverse audience eager for high-quality hair products.
In addition to launching her brand, Shakira has kept herself busy with a series of high-profile appearances. Alongside her tour kick-off in the U.S., she made a splash at the 2025 Met Gala and showcased her vibrant personality on “The Tonight Show Starring Jimmy Fallon.” Her recent engagements underline her status not just as a music icon but also as a leading figure setting trends in various realms, including fashion and beauty.
As Shakira ventures into this new beauty frontier, her fans are undoubtedly eager to see how she expresses her artistry through hair care. By combining her personal connection to her hair with a brand strategy that leans into celebrity culture and current market trends, she’s set to carve out a unique space for herself. This development is more than just another product launch; it’s a celebration of self-expression and a testament to the significant role hair plays in identity and culture.