The 2025 CEW Beauty Awards, a celebration of creativity and innovation in the beauty industry, commenced with a touching introduction from Carlotta Jacobson, president of the Cosmetic Executive Women (CEW) organization. Jacobson, who has been at the helm since 1999, expressed her gratitude and deep connection to the awards, which she helped initiate during her tenure on the board. Her heartfelt message emphasized the goal of the awards: not only to honor exceptional products but also to celebrate the talented individuals and teams responsible for bringing these products to life. She passed the leadership baton to Elana Drell Szyfer, who will assume the presidency in January, marking an important transition within the organization.
The ceremony, hosted by comedian Lynne Koplitz, radiated positivity and admiration as it honored the innovators propelling the beauty industry forward. Set against the backdrop of the New York Hilton Midtown, the excitement was palpable among attendees, reflecting a community eager to recognize the outstanding contributions within their field. Jacobson’s reflections on her journey resonated throughout the evening, underscoring the importance of collaboration and appreciation within such a competitive industry. Her emotional farewell highlighted the awards’ personal significance and its status as a premier event for celebrating beauty’s evolving landscape.
As the awards unfolded, winners were announced across various categories, showcasing a range of products that have captivated both consumers and industry experts. This year’s big winners included Danessa Myricks and Mario Dedivanovic, whose joint efforts in the indie makeup sector earned them the Indie Makeup/Skin Care Product award for their innovative offerings. Myricks expressed the love and intention behind her Lightwork VI Freedom Palette, shares her aspiration for users to embrace their individuality and confidence through makeup, thus reinforcing the evening’s theme of empowerment.
Recognition extended across several categories, with notable wins in bath and body care, skincare, hair care, and wellness. For instance, CeraVe’s Intensive Moisturizing Lotion and Dove’s Deep Moisture Body Wash stood out as favorites in the bath and body category, while groundbreaking products like Oribe’s Serene Scalp Densifying Shampoo and Supergoop’s Unseen Sunscreen SPF 50 highlighted the ongoing evolution in hair and skincare solutions. Each award spoke volumes about the continuing quest for quality and innovation, reflecting the preferences of a diverse and discerning consumer base.
The awards ceremony not only honored established names but also celebrated the achievements of newcomers in the beauty industry. Noteworthy awards included the Sustainability Excellence Award given to Babo Botanicals, underscoring the growing importance of eco-conscious practices in beauty. Furthermore, the Indie Brand award for Glow Recipe showcased the power of smaller brands that resonate with customers on a personal level. This mix of tradition and new voices signifies the dynamic nature of the industry, encouraging innovation while honoring established practices.
In summary, the 2025 CEW Beauty Awards were a heartfelt tribute to the rich tapestry of talent in the beauty industry. From poignant reflections by Carlotta Jacobson to the announcements of awardees representing diversity and innovation, the event encapsulated the essence of what CEW stands for—a community that values creativity, connection, and continuous growth. As the evening concluded, the spirit of collaboration and appreciation lingered, paving the way for excitement in the beauty world as it moves forward.