The world of beauty is experiencing an exciting transformation as a new trend emerges that merges fragrance with sun protection. Following the recent boom in body and hair mists, where sales have surged remarkably, clean fragrance brand Skylar is making waves with the launch of its first SPF/fragrance hybrid product, the Boardwalk Delight Scent-Screen Mist. Priced at $25, this innovative product is not just about smelling good; it’s infused with SPF 30 and boasts a water-resistant formula effective for up to 80 minutes, making it a practical choice for those who love spending time outdoors.
The scent itself is a tantalizing blend that features an aquatic top note followed by the tropical essence of guava flower and coconut milk, rounding off with a delightful base of cotton candy and musk. This latest edition marks the third iteration of the Boardwalk Delight signature scent, which has previously been available as an eau de parfum and as body and hair mists. Skylar is committed to taking fragrances in fresh directions, aiming to appeal to consumers who are looking for more than just protection from the sun—they also want to experience lush scents as they apply their SPF.
Skylar has recently come under the wing of Starco Brands, a company that also owns the personal care brand Art of Sport. David Dreyer, the chief marketing officer, expressed enthusiasm for the product’s launch, highlighting their goal to innovate in the clean fragrance arena. They aim to reach both loyal Skylar fans and beauty enthusiasts who are eager for multifunctional products that elevate their skincare routines. The company has ambitious plans for the Scent-Screen, estimating that sales could hit $100,000 in its first year, as they cautiously roll out the product and gauge market response. Future expansions may also see additional scents from Skylar’s portfolio being included under this hybrid format.
In a market that increasingly values the fusion of beauty and skincare, this Scent-Screen Mist stands out. While brands have previously experimented with incorporating fragrance into sun protection products—such as Sol de Janeiro’s Rio Radiance body SPF that features its signature scent—Skylar aims to set itself apart with its hybrid approach. By blending the categories of fragrance and SPF, they hope to create a unique offering that resonates with consumers looking for additional benefits from their sun care products. This strategy reflects a growing trend where skincare is evolving to include nourishing ingredients while also focusing on delivering pleasant scents.
This innovation aligns well with the recent uptick in the fragrance market, which has been thriving since 2021 when it saw a remarkable post-pandemic sales surge of 82 percent in just the first half of that year. Fragrance has since continued to outperform other beauty categories, including makeup and skincare, showing a steady growth trajectory. Recent reports suggest that the prestige fragrance market grew by 12 percent and the mass market by 9 percent in 2024, highlighting consumers’ endless fascination with scents and their willingness to invest in them.
As Skylar’s Boardwalk Delight Scent-Screen Mist makes its debut, it undoubtedly marks an intriguing fusion of beauty and sun protection. This product not only meets practical needs but also allows individuals to indulge in a sensory experience while safeguarding their skin from the sun. With such innovative concepts emerging, the beauty market seems poised for even more exciting developments that blend care with pleasant aesthetics, catering to a consumer base that increasingly expects multifunctional products that simplify their routines while elevating self-care practices.