On Tuesday, Givenchy Beauty announced the appointment of renowned Chinese actress Zhao Liying as its latest global brand ambassador, marking a significant step forward for the brand in the beauty industry. Known for her iconic almond terracotta shade showcased in the campaign for the new Le Rouge Velvet Matte lipstick, Zhao embodies the essence of the brand. Her unique style and charm are expected to resonate with a global audience, creating a fresh narrative within Givenchy’s makeup vertical.
Zhao is often celebrated as the “queen of daytime TV drama” in China, with her performances in popular series like “The Journey of Flower,” “The Story of Minglan,” and “Wild Bloom” earning her immense fame. Each role has significantly impacted her career, establishing her as a household name in the entertainment industry. Through these performances, Zhao has not only garnered immense popularity but also received numerous prestigious accolades, including the Outstanding Actress award at the China TV Drama Flying Awards, the Golden Eagle Award for Best Leading Actress, and the Hundred Flowers Award for Best Supporting Actress. These accomplishments highlight her talent and versatility as an actress.
In addition to her television success, Zhao has been expanding her horizons in the film industry. Her recent portrayal of a hearing-impaired mother in “Article 20,” directed by the esteemed Zhang Yimou, received widespread acclaim from fans and critics alike. This lunar New Year box office hit showcased her ability to portray complex characters authentically. Following this, she starred in the highly anticipated crime drama “She’s Got No Name,” directed by Peter Chan, where she plays Xi Lin, a high-society divorcee and playwright during the tumultuous Japanese occupation of Shanghai in the 1940s. These roles have allowed her to demonstrate her range as an actress, solidifying her status in both television and film.
Zhao’s influence extends far beyond her acting career. As of July 2025, her presence on social media is undeniable; she has been mentioned over 11.2 billion times on Xiaohongshu, a popular social commerce platform in China, and boasts more than 92 million followers on Weibo. This immense following is indicative of her popularity and the impact she has on her fans, reflecting her role as a trendsetter and cultural icon. Her ability to connect with audiences serves as an asset for Givenchy Beauty, further enhancing the brand’s reach in the increasingly competitive beauty market.
Romain Spitzer, CEO of Givenchy Beauty, expressed his enthusiasm for Zhao’s appointment by highlighting her “singular talent, captivating elegance, vibrant energy, and powerful femininity.” These qualities not only align with the brand’s values but also present an opportunity for Givenchy to elevate its image and engagement with diverse audiences. Zhao’s multifaceted persona encapsulates the essence of the Givenchy brand, presenting a harmonious blend of sophistication and modernity that appeals to both traditional and contemporary consumers.
As Zhao Liying steps into this role, it is clear that her partnership with Givenchy Beauty heralds a new chapter in the brand’s journey. By aligning with such a prominent figure in the entertainment world, Givenchy not only strengthens its brand identity but also positions itself strategically within the global beauty arena. As Zhao’s star continues to rise, her collaboration with Givenchy is poised to make a lasting impact, inspiring beauty enthusiasts worldwide and showcasing the brand’s commitment to innovation and excellence in the beauty industry.
