Gisou, the premium hair and beauty brand known for its honey-based products, recently made headlines by appointing Rosie Huntington-Whiteley as its first global brand ambassador. Founder Negin Mirsalehi expressed her enthusiasm, emphasizing how well Huntington-Whiteley embodies the brand’s values and aesthetics. “You really have to find the right match, and we have found that in Rosie,” Mirsalehi noted. As a recognized style icon with a dedicated following, Huntington-Whiteley’s collaboration with Gisou seems like a natural fit, especially given her longstanding admiration for the brand. Her iconic hair only adds to the synergy, reinforcing Gisou’s commitment to hair care excellence.
As Gisou expands into new territory with its styling products, Huntington-Whiteley will head the promotion for the Honey Milk 5-in-1 Styling Cream. The model and entrepreneur expressed her excitement about this partnership, stating, “Hair has always been a powerful form of self-expression for me.” This connection resonates particularly well with Gisou’s ethos, which prioritizes quality, craftsmanship, and a connection to heritage. Huntington-Whiteley’s past associations with Gisou, including her attendance at a London pop-up event, reiterate her genuine affinity for the brand and its values.
The Honey Milk 5-in-1 Styling Cream promises an impressive array of benefits, including three days of “style memory,” hydration, frizz control, and heat protection. Mirsalehi described it as akin to a milky toner for hair, reinforcing the trend of “skinification” in hair care, where products traditionally used for skin are adapted for hair. The co-founder of Gisou, Maurits Stibbe, echoed this sentiment, highlighting the evolving nature of hair care and the innovative direction the brand is taking. This emphasis on innovation makes the launch of the Honey Milk product feel timely and exciting.
The campaign surrounding the new styling cream aims to convey that hair is a deeply personal form of expression. Huntington-Whiteley remarked, “This campaign celebrates the idea that hair is your best accessory — deeply personal and a true reflection of your identity.” For Gisou, listening to its community is vital, and the brand is responsive to feedback about styling needs and preferences, such as the desire for lasting holds without the stiffness of traditional hairsprays. Mirsalehi herself is known for avoiding hairspray, which speaks volumes about the brand’s authenticity.
Gisou’s roots run deep in beekeeping, with six generations of expertise informing its product line, which currently boasts around 20 offerings, including the best-selling Honey Infused Hair Oil. As the largest market for Gisou, the U.S. accounts for half of its sales, with Europe close behind at 35%. The Middle East and Australia are also significant markets for the brand. The strategic choice to launch new products, such as lip oils infused with honey, reflects Gisou’s commitment to exploring new categories while maintaining a connection to its core tenets of quality and natural ingredients.
Looking ahead, Gisou is poised for further expansion and innovation. Stibbe hinted at exciting new developments on the horizon, signaling the brand’s ambition to broaden its product offerings without straying from its honey-infused roots. The partnership with Huntington-Whiteley marks a pivotal moment for Gisou, propelling it into new realms of popularity and engagement while continuing to celebrate and innovate within the beauty industry. Mirsalehi’s vision and commitment to quality, combined with Huntington-Whiteley’s influence, could very well catalyze a new chapter for this beloved brand.