As the spring season blossoms, beauty enthusiasts are buzzing about the latest trends, particularly on platforms like LTK, a popular creative commerce app that has skyrocketed to significant heights with reported annual sales of around $5 billion in beauty, fashion, and home products. The most prominent trend this spring is “glowy makeup,” which has seen a phenomenal increase in searches by over 1,400 percent just in March alone. This trend has set the stage for a surge in popularity for products like Milk Makeup’s Hydro Grip Hydrating Gel Skin Tint, which hit the market in February, and Makeup by Mario’s Hydrating SuperShine Lip Gloss, the latter of which became the top-selling beauty product on LTK during March.
Ally Anderson, senior director at LTK, emphasizes three key trends that are reshaping spring beauty: glowy makeup, clean beauty, and the overall freshness associated with the season. These trends highlight a strong desire among consumers for products that not only enhance their appearance but also align with a more holistic, health-focused approach to beauty. For instance, the Patrick Ta Major Headlines blush duo has benefitted significantly from the spring beauty trend, showcasing the appeal of bright, refreshing hues that resonate with the season’s vibrant spirit.
One category that has caught a considerable amount of attention this spring is fragrances, with Ouai’s Melrose Place Eau de Parfum emerging as a front-runner. The fragrance segment overall experienced a 300 percent spike in searches throughout March. Meanwhile, lip stains have also been trending, specifically the TikTok-famed Wonderskin’s Wonder Blading Lip Stain Masque, which has become a popular choice among beauty lovers. This combination of products paints a clear picture of a springtime beauty landscape defined by freshness, radiance, and an instinctive gravitation towards clean and innovative beauty solutions.
Looking closer at some of the standout products, a variety of best-sellers from March reveal just how much consumer preferences are shifting. The Makeup by Mario Hydrating SuperShine Lip Gloss, priced at $26, saw shopping interest skyrocket by 9,200 percent. Other popular picks include the Laneige Glaze Craze Tinted Polypeptide Lip Serum, the Milk Makeup Hydro Grip gel skin tint, and the affordable yet effective Ordinary Serum Foundation, which was also among the most shopped items. Each product has distinctive qualities that resonate with the glowy and fresh aesthetic that is captivating consumers this spring.
Additionally, brands that focus on innovation are seeing notable success. For example, Glossier’s Monochromes Essential Eyeshadow Trio Palette experienced an astonishing 11,000 percent growth in shopping interest, illustrating that consumers are eager for bold and fun eye makeup options to match their spring outfits. Meanwhile, the D’Alba White Truffle First Spray Serum is another notable mention, boasting sales growth of 7,800 percent. The combination of luxurious ingredients with modern formulations seems to be winning consumers over, especially during this season.
In summary, the beauty trends making waves this spring reflect a blend of youthful exuberance and conscientious consumerism—with brands reaching new heights as they cater to the desire for glowy, clean, and innovative products. This transformation not only denotes a gradual shift in consumer expectations but also highlights the importance of adaptability in the beauty industry. The whirlwind of activity on platforms like LTK showcases a dynamic landscape where emerging products and trends are paving the way for an exciting beauty season ahead. As influencers and consumers alike continue to explore new trends, it’s clear that the spring of 2023 will carve its own niche in the ever-evolving world of beauty.