Tangle Teezer, a reputable brand originating from the U.K., is taking significant strides in cancer advocacy through a profound collaboration with the American Cancer Society. This partnership marks a pivotal moment as Tangle Teezer, which recently celebrated an impressive $80 million in global revenue last year, adopts the role of the official hairbrush partner for the organization. They are launching the “Brush With Hope” campaign, which aims not only to raise awareness but also to contribute financially by donating $100,000 to enhance research initiatives, screenings, and access to care for those impacted by cancer. This commitment reflects Tangle Teezer’s long-standing history of support for cancer-related charities, having previously worked with organizations such as the Teenage Cancer Trust and Candlelighters over the last 18 years.
The vision for this collaboration is centered around building a multiyear partnership that promises to amplify donation opportunities. Tangle Teezer CEO James Vowles expressed the brand’s strategic focus on North America, highlighting its emergence as their most significant market. Over the years, the brand has cultivated a relationship with cancer charities in the U.K. that resonates deeply with their mission. Vowles and his team have personal connections to the cause, with friends and family members who have undergone treatment, making their advocacy for cancer support even more meaningful.
In tandem with this collaboration, Tangle Teezer is unveiling a new product: the Extra Gentle Ultimate Detangler. This innovative brush, priced at $16, is specifically designed for individuals with sensitive scalps and those experiencing hair thinning or loss. The brush boasts fewer and softer bristles, significantly reducing hair fall and breakage compared to standard options. Vowles emphasized the importance of creating products that cater to the needs of those experiencing these difficult situations, ultimately ensuring a gentle experience for the scalp.
To kick off their partnership, Tangle Teezer will host a special event at the American Cancer Society’s Hope Lodge in New York City. This facility provides essential lodging for individuals traveling for cancer treatments. The event will offer complimentary hair treatments—whether a cut, wash, or styling—courtesy of stylist Alfredo Lewis. Additionally, community members attending the event will receive the newly launched Extra Gentle Ultimate Detangler, demonstrating Tangle Teezer’s commitment to uplifting cancer survivors and helping them feel confident in their appearance.
Chloe Lipman, the vice president of development at the American Cancer Society, expressed her enthusiasm for the collaboration, stressing the importance of allowing cancer survivors to maintain their sense of self during and after their treatment journey. Tangle Teezer’s partnership aligns perfectly with the Society’s mission, contributing positively to the long-term well-being of these individuals by reinstilling confidence as they navigate life post-treatment.
Tangle Teezer is committed to making this partnership vibrant and impactful, incorporating diverse marketing strategies that include promotional materials, retail signage, and social media campaigns. Vowles reassured that the company is diligently working to bring the partnership and its initiatives to life throughout the year, highlighting their dedication to this essential cause. By intertwining their brand with cancer advocacy, Tangle Teezer is not only making a business move but fostering genuine goodwill and support for patients, survivors, and their families in meaningful ways.
