Supergoop, a well-known player in the beauty industry, is making waves with the recent appointment of Melis del Rey as its new CEO. Del Rey’s inaugural move in her leadership role was to bring on Lauren Weinberg as the chief marketing officer, effective Monday. This marks a significant reshaping of the company’s executive team, underscoring its commitment to innovation and growth. With executives experienced in diverse sectors, Supergoop is poised for an exciting future as it seeks to strengthen its brand and expand its reach in the sunscreen market.
In her newly assigned role, Weinberg will take charge of key areas including brand management, social media strategy, growth marketing, and product innovation. Her extensive expertise will be pivotal as she leads the creative initiatives and explores consumer insights while overseeing strategic partnerships and communications. Weinberg comes to Supergoop with a robust background, having previously served as Peloton’s chief marketing officer. Her leadership there involved spearheading global brand and growth strategies that helped elevate Peloton’s market presence.
Prior to Peloton, Weinberg’s career trajectory included significant achievements at Square, where she was the chief marketing and communications officer. During her time, she played a crucial role in scaling the business on an international level. She contributed to launching Square’s first global brand campaign and was instrumental in supporting acquisitions like Weebly and Afterpay, showcasing her ability to drive growth and enhance brand visibility. With such a rich tapestry of experience in technology and media, Weinberg is well-equipped to tackle the challenges and opportunities that lie ahead for Supergoop.
Adding depth to her resume, Weinberg has also held senior roles at multiple influential organizations, including Yahoo, MTV, AOL, Nielsen, and comScore. These roles honed her skills in creating impactful marketing strategies in various industries. In her own words, Weinberg describes herself as a loyal Supergoop user, sharing her genuine excitement about stepping into this new role. Her transition from media to fintech and now to the beauty industry reflects her dynamic career path and her knack for bringing fresh perspectives across sectors.
Del Rey expressed her confidence in Weinberg’s abilities, describing her as a “world-class marketing leader” with a rare blend of creativity, performance, and operational excellence. As Supergoop aims to introduce sun protection as a daily ritual for millions, Weinberg’s leadership is anticipated to be critical in enriching consumer connections and driving long-term demand for their products. Her visionary approach aligns with the company’s mission to become a household name in sunscreen and skincare, potentially leading to exciting collaborations that resonate with contemporary culture.
Founded in 2005 by Holly Thaggard, Supergoop has carved a niche for itself as a pioneer in high-quality SPF products within the beauty realm. Its hero offerings, like the Unseen Sunscreen, Glow Screen, and Play Everyday Lotion, have garnered acclaim and a loyal customer base. In 2021, Supergoop caught the attention of Blackstone, a significant investment firm, which acquired a majority stake in the brand. Although the terms of the deal were not disclosed, this acquisition symbolized both confidence in Supergoop’s potential and a shift towards expanded growth avenues. With Weinberg at the helm of marketing, the company is well-positioned to embark on this next chapter of evolution and success in the sun protection industry.
