Salma Hayek Pinault has recently teamed up with Merz Aesthetics, taking on the role of the first global ambassador for their innovative Ultherapy Prime treatment. This partnership marks an exciting new chapter for the aesthetics company as they seek to promote confidence through their advanced skincare solutions. Alexis Stern, the chief marketing officer of Merz Aesthetics, sees Hayek as the perfect fit for this role, stating, “Salma embodies confidence, and we at Merz Aesthetics exist to fuel confidence.” Hayek embodies a sense of authenticity and self-assurance that aligns seamlessly with the brand’s mission, illustrating the importance of self-care in today’s world.
In her personal statement regarding this collaboration, Hayek emphasized the importance of self-care in both beauty and well-being. Drawing on her years of experience in the spotlight, she shared, “Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty.” The Ultherapy Prime treatment, as she explained, works to stimulate the production of collagen and elastin in targeted areas, ultimately providing a natural-looking lift without invasive procedures. With its noninvasive nature and lack of recovery time, she believes that this treatment represents the future of beauty, making it a topic she’s eager to discuss with others.
Merz Aesthetics has made a significant impact in the world of noninvasive beauty treatments and has provided over 303 million services globally. The launch of Ultherapy Prime in September showcases their commitment to harnessing ultrasound technology to lift skin and boost collagen production. As the latest iteration in their Ultherapy series, Prime promises faster and more effective results through real-time imaging, enhancing the overall experience for clients. This treatment aligns with the growing consumer demand for energy-based beauty devices, as reflected in Stern’s comments about the rising interest in aesthetic treatments.
Stern emphasized the strategic decision to appoint Hayek as the brand’s first global ambassador, noting the authentic connection she brings to the table. This partnership signals a significant milestone for Merz Aesthetics, as they aim to expand their presence worldwide and make a genuine impact on consumer perceptions of beauty. With previous collaborations featuring other celebrities, including Gwyneth Paltrow and Christie Brinkley, Hayek’s choice as the ambassador for Ultherapy Prime feels particularly inspired. Her commitment to authenticity and openness about aging aligns well with the brand’s philosophy of embracing natural beauty through non-invasive treatments.
The collaboration between Hayek and Merz Aesthetics is founded on the philosophy that aging can be gracefully acknowledged rather than feared. Stern highlighted Hayek’s ability to discuss aging authentically, pointing out that she embraces her gray hair and remains true to herself in her late 50s. This relatability resonates deeply with the brand’s mission to provide effective, noninvasive solutions for those looking to maintain their youthful vibrancy without feeling pressured to conform to superficial standards of beauty. The campaign’s concept, “energy is the future of beauty,” reflects this ideology and was inspired by Hayek’s perspectives on aging.
To promote Ultherapy Prime and increase consumer awareness, Merz Aesthetics has developed a comprehensive, integrated media strategy showcasing Hayek across various platforms. This multifaceted approach includes paid advertising, collaborations with influencers, printed materials, and engaging social media content. The overall objective, as articulated by the company’s CEO Bob Rhatigan, is to motivate individuals to seek out trusted aesthetic treatment providers. By aligning with a figure like Salma Hayek Pinault, Merz Aesthetics aims to inspire confidence and encourage a broader discussion about authenticity, beauty, and self-care in an ever-evolving world.