Jordan Chiles, a talented gymnast who represented the U.S. in the 2020 and 2024 Olympics alongside renowned athletes like Simone Biles and Suni Lee, has just landed an exciting new partnership with Hero Cosmetics. At just 24 years old, Jordan has taken on the role of global ambassador for this skincare brand, best known for its effective Mighty blemish patches. This collaboration reflects a strategic shift in Hero’s marketing approach, following their previous partnerships with influencers and teams, such as Alix Earle and the New York Liberty.
Hero Cosmetics, co-founded by Ju Rhyu in 2017, has gained recognition in the skincare industry for its innovative solutions to common skin issues. With Chiles stepping into the ambassador role, Rhyu sees a perfect alignment between the athlete’s values and the brand’s mission. Rhyu expressed, “We always knew we wanted to work with an athlete, and Jordan exemplifies everything that our brand stands for.” This partnership represents not just a business decision but also a celebration of empowerment and authenticity that both Chiles and Hero embody.
As part of this new collaboration, Hero is planning to host its first live event with Jordan later this year. This initiative is designed to foster a deeper connection between the brand, its products, and consumers. In an era when companies are striving to create meaningful interactions rather than just transactional relationships, this face-to-face engagement serves as a necessary pivot for Hero’s marketing. Alongside this event, Chiles will be involved in numerous brand campaigns and sponsored social media posts, further boosting Hero’s visibility.
Rhyu describes Chiles as the ideal representative for Hero Cosmetics, viewing her not only as a role model for aspiring athletes but also as someone whose experiences resonate with many people. Her journey with acne has been candidly shared, emphasizing the importance of self-love—a core tenet of Hero’s philosophy. “Jordan’s strength is a beacon for all, and it exemplifies the self-love and power Hero has championed from day one,” Rhyu stated, acknowledging Chiles’ long-standing relationship with Hero’s products, including the Mighty Patch, Pore Purity, and Dark Spot collections.
Jordan’s experiences with acne have led her to become a genuine advocate for skincare solutions that work. Reflecting on her journey, she shared, “I had really bad acne when I was younger and still get breakouts on my face and body from all my training.” She highlighted how Hero’s products, especially the Mighty Patch, have transformed her skincare routine, allowing her to focus more on her gymnastics practice without the distraction of skincare woes. “I love that I can just put on a patch and trust that it’s doing the work,” she noted, emphasizing the convenience and effectiveness of the product.
Chiles’ candidness about her skincare struggles adds an authentic layer to her partnership with Hero. Her experience resonates deeply with many who face similar challenges, making her a relatable figure for consumers. By aligning herself with Hero, Jordan not only promotes the brand’s products but also champions a message of empowerment, self-care, and resilience. With this dynamic partnership, both Chiles and Hero Cosmetics are poised to inspire countless individuals on their personal journeys toward confidence and self-acceptance.