Olly, a brand recognized for its innovative gummy supplements, is engaging in a bold transformation by venturing into the personal care market with its new line called Mood + Skin. Celebrating its ten-year anniversary, Olly aims to blend wellness with skincare in a novel way. The launch includes a variety of vitamin-infused body care products such as body washes, scrubs, and serums, all crafted with four unique scents designed to enhance mood based on scientific research: Calm (eucalyptus amber), Revive (neroli dew), Bright (citrus currant), and Renew (jasmine bergamot). Notably, two of these scents are available in body washes and serums, while the others are offered as body washes and scrubs, providing options tailored to diverse personal care needs.
In addition to the Mood + Skin line, Olly is broadening its product range with the introduction of an intimate cleanser and shave oil under the Happy Hoo-Ha label. Priced at $13 each, these products are designed to be accessible and are set to be sold through major retailers like Walmart, Target, and Amazon, as well as Olly’s official website. This strategic move aligns with Unilever’s successful expansion into the Beauty & Wellbeing sector; their recent reports show substantial growth and a significant rise in new customers, indicating a favorable market response to Olly’s offerings.
According to Olly’s Chief Revenue Officer, Bryan Ferschinger, this leap into personal care seems like a natural progression for a brand that began by disrupting the vitamin and supplement industry. The aim is to extend the concept of wellness beyond just nutritional products to include holistic personal care solutions. Ferschinger notes that in a world where individuals are increasingly seeking comprehensive wellness, it made sense for Olly to prioritize the skin in its approach—bringing benefits not only from the inside out but also from the outside in.
While the personal care market appears crowded, Olly is set apart by its focus on the interplay between skin health and mood enhancement. By paralleling themes from their existing supplements, such as Goodbye Stress and Hello Happy, Olly is tapping into a consumer desire for products that offer tangible benefits. Each mood-enhancing scent was validated through EEG studies to assess its neurological impact, ensuring that the products are not just aesthetically pleasing but also effective in fostering specific emotional states.
In crafting these products, Olly has made sure to incorporate nourishing ingredients like vitamins B and D, magnesium, and electrolytes, alongside innovative components such as 12-hydroxy stearic acid to fortify the skin barrier. This synergy of ingredients aligns with the overall vision of providing consumers with both mood and skin benefits, exemplifying the brand’s commitment to impactful personal care.
To introduce Mood + Skin to the public, Olly is leveraging social media and influencer collaborations, including a partnership with comedian Heather McMahan for a series titled “Unlicensed Shower Therapy.” This creative approach aims to offer lighthearted, engaging product insights while appealing to an audience looking for a blend of humor and wellness guidance. As Olly moves forward with its personal care ambitions, the team reflects on the vast opportunities ahead, anticipating further product expansions that maintain the brand’s ethos of holistic health and well-being.