Nara Smith has emerged as the face of Vegamour’s latest campaign, promoting their new line of hair supplements called Gro+ Advanced Supplements. Vegamour, a biotech-driven hair care brand founded in 2016 by Dan Hodgdon in Los Angeles, has already established a reputation for its innovative hair products. With this launch, they aim to expand their ingestible portfolio, offering a daily dual-capsule regimen designed to tackle hair shedding, enhance hair density, and improve scalp health. This marks a significant step for the brand, which has traditionally focused on topical treatments.
The Gro+ Advanced Supplements consist of two capsules: one botanical and one vitamin-based. The botanical capsule contains a blend of ingredients like saw palmetto and pumpkin seed, which are known to combat factors like DHT hormone levels and inflammation. Meanwhile, the vitamin softgels include essential nutrients such as vitamins A, C, D, and E, along with biotin and minerals like zinc and selenium. According to clinical studies, users have reported an impressive 91% reduction in hair shedding and an 89% improvement in hair density after just four months of consistent use, showcasing the effectiveness of the product as part of a holistic hair care routine.
Michelle Miller, Vegamour’s chief marketing officer, emphasized the brand’s commitment to marrying hair care with biology. She noted that while Vegamour has previously been recognized for its topical products, the shift towards supplements reflects a broader focus on hair longevity and overall health. Miller also highlighted feedback from their community, which revealed that many existing supplements are difficult to swallow and incorporate into daily life. The smaller, more portable Gro+ capsules are designed to address these issues, making them easier for consumers to integrate into their routines.
The launch of Gro+ coincides with a redesigned website and enhanced digital marketing strategies aimed at improving customer education about the scientific foundations of Vegamour’s products. The campaign will feature Nara Smith along with longevity experts and dermatologists, who were integral to the product’s development. This comprehensive approach not only promotes the new supplements but also reinforces Vegamour’s commitment to transparency and education in the beauty industry.
Originally starting as a direct-to-consumer brand, Vegamour made significant inroads into retail by partnering with Sephora in 2021, where they reported a staggering 46% increase in online sales year-over-year as of May. This expansion saw the brand placing a strong emphasis on accessibility, later including Amazon in 2023 to further broaden its reach. As part of this strategy, the Gro+ Advanced Supplements will be available for $88 for a month’s supply on their website before hitting Sephora and Amazon shelves.
While Vegamour does not anticipate that ingestibles will eclipse its topical product range, CEO Eric Hohl underscored their importance in the company’s long-term vision. He described supplements as a valuable component of a comprehensive system for hair health, providing consumers with additional tools to approach hair wellness from various angles. This holistic perspective represents Vegamour’s ongoing commitment to innovation and the well-being of its customers, ensuring they have a well-rounded approach to hair care.