The launch of MomentM marks an exciting new entry into the wellness industry, inspired by Ayurvedic traditions. Founded by Marise Saldanha, a former Dove Skin Cleansing brand manager, the company offers four foundational products: Calm, Synthesis, Equilibrium, and Revitalize. Each product is designed to target specific health concerns, from stress reduction with Calm’s lavender latte-flavored gummies to enhancing skin health with Synthesis, a collagen-boosting powder. Priced from $40 to $80, these products are set to be available directly to consumers as well as on Amazon, making them accessible to a broad audience eager for holistic health solutions.
Saldanha’s unique vision for MomentM stems from her deep roots in both Ayurveda and a rigorous scientific approach to wellness. Drawing from her Indian heritage, she emphasizes the interconnectedness of mind, body, and vitality in her product philosophy. “In Ayurveda, these elements are constantly influencing each other,” she explains, illustrating her belief in a balanced approach to health that marries ancient wisdom with modern findings. This duality reflects a thoughtful formulation process where traditional botanical ingredients meet scientifically proven components, ensuring that consumers receive high-quality products designed to improve their overall well-being.
Despite her solid background in skincare and wellness, Saldanha’s own journey through the crowded wellness market left her feeling overwhelmed and disillusioned. Like many, she found herself inundated with a plethora of options, leaving her questioning the efficacy and truth behind many products. “What started as a wellness journey gradually turned into a downward spiral,” she confessed, highlighting the inner turmoil and confusion that often accompanies navigating the wellness landscape. This overwhelming experience drove her to rethink her approach to health and wellness, sparking the idea for MomentM.
Saldanha’s struggles weren’t just theoretical; she experienced tangible negative effects from the myriad of supplements she tried. In a moment of reflection, she recalled noticing her cabinet overflowing with partially used and expired products. “It was a realization that I had spent so much time and money on something I had zero clarity about,” she shared. This epiphany fueled her passion to create a brand that prioritizes simplicity and transparency, aimed at cutting through the noise of the wellness industry that can often do more harm than good.
One major distinguishable feature of MomentM is its connection to Marksans Pharma, where Saldanha’s father holds a significant leadership position. This partnership not only ensures that MomentM products are formulated with pharmaceutical-grade quality but also emphasizes the importance of rigorous testing and quality assurance. “The level at which we test is very rigorous,” Saldanha stated, acknowledging that while this commitment to quality is a significant strength for the brand, it also presents its own challenges in the competitive supplement market.
Looking ahead, Saldanha plans to expand MomentM’s offerings beyond the initial four products, including the launch of a cognition-supporting gummy. While specific sales projections are under wraps, the team has invested around $3 million into developing the brand and hopes to carve out a successful niche in the growing wellness industry. Through her journey, Saldanha aims not only to provide effective products but also to foster a deeper understanding of the body’s needs, ultimately guiding consumers toward a healthier and more balanced life.