The wellness industry is undergoing a transformation, and at the forefront of this movement is Half Past 8, a brand co-founded by Meto and Kyle Pierce. This innovative company is dedicated to simplifying health with its unique patch-first approach, offering directly to consumers three types of wellness patches: Deep Sleep, Energy & Focus, and Stress & Mood. With each patch priced at $52 and crafted in the U.S., Half Past 8 harnesses natural ingredients like melatonin, yerba mate, and St. John’s wort—all aimed at addressing common wellness challenges. The duo has high hopes for their brand, projecting an impressive $5 million in sales within its first year, with availability also planned at the upscale Printemps in New York City.
The inspiration behind Half Past 8 emerged from a personal experience: the birth of their son. Suddenly, Meto and Kyle found their lives filled with sleepless nights, depleted energy, and overwhelming stress. Traditional wellness routines that included a medley of pills and powders became cumbersome and hard to maintain. This personal shift prompted them to explore more convenient, effective solutions. As Meto expressed, “We struggled to find a way to simplify wellness,” leading them to create patches—an innovation they believe can provide a “premium wellness” experience that fits seamlessly into busy lives.
What sets Half Past 8 apart is its use of transdermal technology. This method allows the patches to deliver active ingredients directly into the bloodstream over an eight-hour period, bypassing the digestive system entirely. Unlike traditional supplements that often lose potency during digestion, these patches ensure that users receive a more efficient dose of wellness-enhancing ingredients. Kyle emphasizes the brilliance of this format by pointing out that “everyone who’s tried the Deep Sleep patch has seen statistically significant improvements,” highlighting how effective this approach can be.
To validate their product, Meto leveraged his network from his private training gym, Hvy Industry. He collaborated with numerous clients, including professionals in the beauty industry who travel frequently and are often in need of wellness solutions. Their positive feedback has been invaluable for refinement and word-of-mouth promotion. As Kyle noted, this grassroots marketing approach has proved essential to building credibility and trust within the community, helping to establish their brand’s presence early on.
Furthermore, Half Past 8 aims to leverage digital platforms for education and engagement. “Long-form content will be key for us,” Kyle explained, as they seek to demystify the science behind their patches and why they are gaining traction among consumers. Trend forecasting from South Korea suggests that patches are going to be pivotal in the wellness and beauty sectors over the next few years, a trend Half Past 8 hopes to solidify within the U.S. market. They believe that by offering effective ingredient doses, they can outperform competitors who might prioritize aesthetics over efficacy.
Looking ahead, the business partners have exciting plans for product expansion. They hinted at a weight management patch due for release in early 2026, signaling their commitment to diversifying their offerings. As Kyle shared, their overall goal revolves around creating wellness solutions that are both effective and seamlessly integrate into everyday life. Their vision extends beyond traditional formats like pills and powders, aiming to introduce convenient products that make wellness feel more manageable and accessible, while keeping health at the forefront of consumer needs.
