Leah Kateb, recently appointed chief creative officer and re-founder of Skylar, a clean fragrance brand, has quickly made her mark by launching her first official scent, Double Dates. This fragrance is inspired by her popular viral shower routine, which showcased an array of food-scented body care products. From Lush’s Sticky Dates Shower Gel to chocolate body wash, her love for gourmand fragrances shines through. Double Dates combines enticing notes of sticky toffee, brown sugar, and, naturally, dates, promising an edible aroma that captures the essence of her well-loved shower rituals.
Kateb, who gained fame on “Love Island USA,” is no stranger to the spotlight. Since her debut, she has amassed over 3.55 million followers and capitalized on her popularity to connect with fans. In her words, launching this perfume is a way to target her community of “gourmand girls.” During discussions with WWD, she expressed her passion for edible scents, especially for date nights. With her boyfriend, Miguel Harichi, featured prominently in the campaign, Kateb has created not just a fragrance but a lifestyle brand that resonates with her audience.
While her focus may seem locked on gourmand scents, Kateb is keenly aware of the diverse preferences among fragrance enthusiasts. Skylar, founded by Cat Chen, is known for its variety of food and drink-inspired scents like Vanilla Sky and Peach Fields. Although Double Dates adds to this delicious lineup, Kateb is committed to expanding her offerings beyond just decorative fragrances. “We’re definitely very mindful of making a lot of different types of scents,” she emphasized, assuring fans that there’s much more in store, with an array of upcoming fragrances that cater to various tastes.
Excitingly, the launch of Double Dates is accompanied by pop-up events at Sephora locations in New York City and Los Angeles, facilitating face-to-face connections between Kateb and her supporters. This engagement reflects her desire to foster a sense of community, providing an opportunity for fans to interact with the brand beyond the digital realm. “Something that’s really important to me is connecting with my supporters outside of the phone,” she remarked. These events serve as a personal touchpoint, allowing fans to experience the brand firsthand while strengthening their bond with Kateb.
Over the past few months, Kateb has witnessed a remarkable resurgence of interest in Skylar as a must-watch fragrance brand. She has expressed her gratitude for the loyalty her followers exhibit, noting how their support energizes her mission. “I literally cry every day because people are spending their money on these things,” she shared, reflecting her appreciation for the love and enthusiasm her community has for the brand. Their commitment not only inspires her but also motivates her to elevate the company further, aiming to provide the best possible products for her fans.
With an exciting debut fragrance and an expanding vision for Skylar, Leah Kateb embodies the modern entrepreneur who seamlessly blends personal passion with community-oriented branding. Her approach combines the allure of gourmet scents with a commitment to variety, ensuring that there’s something for everyone. As she continues to navigate this new chapter, her impact on the fragrance landscape seems poised for significant growth, drawing in both loyal followers and newcomers wanting to experience the magic of Skylar fragrances.