In the vibrant landscape of skincare, JOD, a French natural skincare brand known for its innovative stick format products, is on the cusp of significant growth. Recently, the company is finalizing its inaugural fundraising round, with its valuation set at 5 million euros. The funds will amplify JOD’s growth trajectory, thanks to the backing of notable investors from the beauty and tech sectors. Olivia Bordeaux-Groult, the visionary behind JOD, launched the brand at the end of 2023. This move aims to bring in expertise that will accelerate JOD’s market presence and enhance its innovative offerings.
Among the notable investors are industry heavyweights like Didier and Marie Tabary, who played pivotal roles in turning Filorga into a beauty powerhouse. Their Kresk Développement fund brings invaluable experience in beauty brand growth. Additionally, Nicolas Geiger from the L’Occitane board brings insights into the U.S. market, which will be crucial for JOD’s international ambitions. With partners like Jacques Veyrat and Marc Ménasé also onboard, JOD is well-positioned to leverage their collective knowledge in beauty and digital brand development to achieve large-scale success.
Moreover, JOD is set to strengthen its presence through a partnership with Oh My Cream, a clean beauty retailer. This collaboration will facilitate the brand’s entry both online and in physical stores starting in June 2026. Bordeaux-Groult started her journey to create JOD during the pandemic in 2020, driven by the belief that beauty must adapt to modern lifestyles. Her goal is to create skincare solutions that reflect the needs of dynamic, everyday lives, particularly through the use of concentrated oils and plant bioactives, free from preservatives.
The essence of JOD lies in its commitment to innovative formulations that cater to contemporary beauty needs. Bordeaux-Groult’s vision was to craft a waterless, fully active skincare routine in a stick format—this not only simplifies but also cleans up the application process. The eco-friendly approach, including recyclable packaging, resonates with today’s eco-conscious consumers. Although specific sales figures remain confidential, indications suggest a rapid sales increase, multiplying fivefold between 2024 and 2025. The brand’s ambitious goal is to surpass 3 million euros in sales over the next two years, underpinned by a loyal customer base with a remarkable repurchase rate of around 50%.
Currently, approximately 70% of JOD’s sales come from its online platform, which has gained traction internationally, while the brand is also present in various concept stores and select pharmacies across France and Europe. A key partnership with Paris’ upscale Le Bon Marché department store further solidifies JOD’s retail footprint. With this foundational growth and an influx of new capital, JOD is ready to expedite its strategic roadmap focused on three core pillars: expanding its product range, enhancing retail presence, and scaling organizational growth through strategic hiring.
Looking ahead, Bordeaux-Groult aims to introduce more than four new facial skincare products in 2026, alongside a groundbreaking entry into sun care slated for a May 2026 launch. Initially starting with three products, JOD now boasts four skincare items and three makeup products, with the star product being the Masque Soin Lumière, or Glowing Skincare Mask. JOD products—compact yet potent—are designed to last longer than their traditional counterparts, emphasizing practicality and efficiency. By solidifying its presence in the French market and preparing for expansion into English-speaking regions, JOD is on a path to redefine skincare for the modern woman, exemplifying the perfect blend of innovation, sustainability, and consumer awareness.
