Jenna Ortega, the talented actress known for her captivating portrayal of Wednesday Addams in Netflix’s hit series “Wednesday,” has officially become the new international ambassador for Dior Makeup. This announcement not only marks a significant milestone in her career but also highlights her rising influence in the world of fashion and beauty. Directed by Tim Burton, Ortega’s performance garnered widespread acclaim, and she continues to capture audiences with her unique charm. In addition to her role in “Wednesday,” she’s set to star in the film “Death of a Unicorn,” which she also executive produced. Furthermore, she’ll be appearing alongside The Weeknd in the highly anticipated project “Hurry Up Tomorrow,” directed by Trey Edward Shults.
In her new role with Dior, Jenna will collaborate closely with Peter Philips, the creative and image director of Dior Makeup, to promote the brand’s vision. Ortega expresses her admiration for Dior’s commitment to highlighting natural beauty, believing that the right makeup can unleash one’s true self. She aims to inspire others to appreciate beauty as a simple yet powerful form of self-expression. In her own words, she hopes to demonstrate how a few well-crafted products can enhance everyday life and encourage individual expression.
Ortega’s personal makeup routine reflects her creative approach to beauty, which evolves daily. She enjoys the art of makeup but keeps it uncomplicated, favoring smudged eyeliner, a pop of color on her lips and cheeks, and often completing her look in just about ten minutes. This simplicity aligns with her belief that makeup serves as a vital means of self-expression, especially in her line of work as an actress, where the right look can completely transform one’s persona. She elaborates that makeup allows her to embody different characters, using visuals as a tool to communicate their unique narratives and personalities.
Drawing from her experiences on the red carpet and film sets, Ortega shares that some beauty moments resonate deeply with her, such as at the Venice Film Festival, where she made a striking impression with a bold makeup look. Her style inspirations often come from icons of classic Hollywood like Lupe Velez, Clara Bow, and Joan Crawford, whose glamorous aesthetics have influenced her own choices. Notably, she recalls the music video for Sabrina Carpenter’s song “Taste,” which took a creative direction inspired by “Death Becomes Her,” presenting a level of glamour she had not explored in her previous work.
Beyond her role with Dior, Jenna Ortega is gearing up for an exciting array of projects. She recently wrapped filming an untitled project with Cathy Yan and Natalie Portman, titled “The Gallerist,” demonstrating her ambition to take on a variety of roles. Additionally, she prepares to delve into the sci-fi genre with a project by J.J. Abrams, showcasing her versatility as an actress. With more surprises in the pipeline, Ortega continues to expand her creative horizons, hinting at projects that she’s eager to unveil in the future.
Dior has recognized Jenna Ortega as a perfect fit for their brand, noting her embodiment of the bold elegance that the house represents. The brand believes her influence and values resonate strongly with a new generation, making her an inspiring figure in the beauty industry. As she embarks on this collaborative journey with Dior, fans and beauty enthusiasts alike are excited to see her first appearance in the Dior Backstage campaign, set to launch on the brand’s social media platforms. Ortega’s journey as a rising star continues to unfold, and her partnership with Dior marks a promising chapter in her already impressive career.