Jenna Bush Hager, a well-respected host on “Today,” mothers three children, runs her own business, and is a prominent figure in American television. Despite her demanding schedule, Hager prioritizes self-care, highlighting an essential but often overlooked aspect of well-being for women. In a candid conversation from her car, where she carves out a few moments for meditation each morning, she reflects on her introverted nature and the pressures many women face to constantly tend to others at the expense of their own needs. Growing up as a twin, she often lacked time for self-discovery, leading to a resolution: the narrative around motherhood and personal time is shifting. Hager notes that it’s no longer necessary to feel guilty for seeking moments of solitude or revitalization.
This transformation is also the driving force behind Hager’s new partnership with ResortPass, a platform specializing in spa and resort bookings. Together, they aim to redefine self-care and encourage individuals to recharge through simple yet effective experiences like spa days or staycations. According to ResortPass CEO, Michael Wolf, their mission is to instill the importance of regular breaks into people’s lives, offering premium short getaways starting at just $25. Hager’s collaboration with ResortPass goes beyond typical spa offerings, addressing a broader cultural shift post-pandemic where health and wellness have taken center stage in people’s lives.
The rising popularity of wellness amenities has seen an infusion of unique treatments in upscale resorts, including lymphatic drainage, trauma healing, and sound baths. While Hager tends to gravitate toward classic experiences, she appreciates what ResortPass offers. She describes her enjoyment of these short escapes, stating, “I didn’t think it was possible to travel to a different town and enjoy a fancy hotel pool for the day.” She emphasizes the importance of stepping away from digital distractions, seeking real-life experiences instead. For Hager, this summer is about “doing less swiping and more living,” underscoring a shared desire among many to reconnect with their physical spaces and relationships.
Wolf regards Hager as an ideal ResortPass ambassador, praising her commitment to finding balance amid a hectic career and family life. As someone who openly discusses her journey with her audience, she embodies the modern struggle of women attempting to juggle personal aspirations with societal expectations. Meanwhile, her evolving career in publishing adds another dimension to her public persona. With the launch of Thousand Voices Publishing, a collaboration with Random House Group, Hager is stepping into a role behind the scenes, promoting diverse authorship while integrating her passions.
Her upcoming book imprint plans to release eight titles, with the inaugural work being a dystopian novel by Ariel Sullivan. As part of the ResortPass partnership, copies of “Conform” will be given to users who engage with the platform, effectively blending her publishing endeavors with self-care. Balancing work with leisure, Hager relishes afternoons spent by a pool, enjoying good reads and fine wine, and encourages mothers everywhere to carve out their own moments of indulgence. She acknowledges the challenges of her schedule, yearning for dreamy escapes to places like New Zealand, but sees value in local ‘day vacations’ that give a taste of adventure without the need for long trips.
In this era where self-care is increasingly recognized as vital, Hager’s message resonates loudly. Her efforts with ResortPass not only serve her personal needs but also aim to inspire others. Each initiative and partnership highlights the significance of taking time for oneself amidst life’s chaotic demands. By encouraging individuals—especially women—to reframe self-care as a necessity rather than a guilty indulgence, Jenna Bush Hager stands at the forefront of a movement that champions mental health, balance, and empowerment.