David Mallett is making waves in New York City with the opening of his second salon, located within the trendy WSA building. Known for his effortless Parisian style, Mallett has attracted much attention in the fashion world, and his innovative approach to hair has garnered a dedicated clientele. This eight-chair salon is nestled in a 31-story office building that has become a favorite among designers, brands, and celebrities. The space also houses the Water Lounge, another hub for beauty and wellness. With this new venture, visitors to WSA can not only attend exclusive events but also indulge in some upscale hair care.
Mallett plans to be hands-on during the salon’s inaugural week, after which he will split his time between New York and Paris, where he already has a thriving salon. He emphasizes that while he is excited about the new location at WSA, his original salon at The Webster will always hold a special place in his heart. Reflecting on his journey, Mallett shared his astonishment at the success they’ve had since their initial move to New York. He believes the demand for another location was driven by their growing popularity and the unique atmosphere they’ve curated.
The opportunity to open at WSA came through a recommendation from his client Gabriella Khalil, who is also the building’s creative director. Mallett and his long-time business partner, Mario Casarella, have collaborated for two decades, and their strong bond has led them to explore new avenues for expansion. When Mallett visited the building for the first time, he felt an immediate connection. The striking views and the vibrant energy of the location resonated with him, prompting an enthusiastic decision on the spot to secure the space.
Each of Mallett’s salons is designed with thought and intentionality, and the new location is no exception. He refers to its aesthetics as “polished,” inspired by his experiences in Southeast Asia during his childhood, intertwined with his love for antiques and modern furniture. The décor reflects Mallett’s journey and vision, as he has meticulously handpicked each piece alongside Casarella. This attention to detail infuses the salon with a unique character that sets it apart from other establishments.
At the new salon, clients can expect a range of bespoke services, thanks to Mallett’s commitment to personalized care. From tailored cuts and color treatments to specialized therapies like the deep-repairing Tokio treatment, every service is curated to meet individual needs. In addition, the salon offers indulgent experiences, such as hot oil head massages and manicures from the personal manicurist of the late fashion icon Karl Lagerfeld. Mallett believes in creating a luxurious atmosphere where the focus is on building meaningful relationships with clients.
David Mallett’s expansion into the WSA building is more than just a new salon; it’s a testament to his passion for hair, design, and customer satisfaction. Combining elegance with an unparalleled client experience, he continues to leave a mark on the beauty industry, all while balancing his time between two vibrant cities. As he settles into this new venture, Mallett is not only enhancing his brand but also contributing to the ever-evolving landscape of New York City’s fashion and beauty scene.