Alix Earle, a prominent social media influencer with a massive following of over 13.5 million across platforms like Instagram and TikTok, is diving deeper into the world of business. Recently, she revealed her role as a strategic investor in Gorgie, a clean energy drink brand established by entrepreneur Michelle Cordeiro Grant in 2022. This marks another exciting addition to Earle’s investment portfolio, which already includes brands like Poppi, known for its gut-friendly sodas, and SipMargs, which specializes in ready-to-drink cocktails. Earle’s growing foothold in the beverage industry showcases not just her savvy as an investor, but also her commitment to promoting healthier drink options.
This announcement comes on the heels of Earle’s notable participation in season 34 of “Dancing With the Stars.” Throughout the competition, she was often seen sipping Gorgie’s sugar-free, sparkling energy drinks, which reportedly helped her maintain her energy during the rigorous rehearsals and performances. In an official press release, Earle expressed her excitement about partnering with Gorgie, citing her long history as a consumer of the brand. She emphasized how Gorgie supported her demanding training regimen without the crash she’d experienced with other energy drinks, branding it as a “category disruptor” that extends beyond a traditional energy drink.
Gorgie’s product range stands out with its vibrant 12-ounce cans that contain a blend of green tea, B vitamins, L-theanine, and biotin. The flavors, ranging from Watermelon Splash to Cranberry Party Pop, are specifically designed for those seeking not just an energy boost but also a health-conscious option. The brand was created with women in mind, aiming to enhance wellness and performance in daily life. Founder Michelle Cordeiro Grant has previously stated that Gorgie, which initially targeted fitness enthusiasts, is evolving to meet the needs of everyday consumers, making it a staple for anyone seeking an energy lift throughout their day.
In just three years, Gorgie has rapidly established itself as the fastest-growing energy drink brand, now available at Target stores nationwide. With Alix Earle’s involvement, Grant hopes to accelerate the brand’s expansion and amplify its presence in the market. Earle’s influence could not only enhance Gorgie’s visibility but also foster a community that aligns with its holistic approach to wellness. The synergy between Earle’s extensive reach and Gorgie’s mission represents a promising opportunity for both parties as they work toward elevating the brand’s status in the energy drink landscape.
The excitement around Earle joining Gorgie is palpable, with Cordeiro Grant expressing her enthusiasm for the collaboration. She emphasized how Earle’s achievements have inspired many and that together, they aim to position Gorgie as the go-to energy drink not only in the U.S. but around the globe. The partnership is framed as part of a broader mission to promote wellness alongside energy, transcending mere consumption to create a lifestyle brand that resonates with customers on multiple levels.
Alix Earle’s journey into the beverage category began with her investment in Poppi, a brand she joined back in 2024. This initial venture signaled her strategic direction and keen eye for emerging market trends, as her investment came well before it was announced that PepsiCo would acquire Poppi for a staggering $1.95 billion. Earle’s growing stake in multiple beverage brands reflects her ambition and the shift toward healthier consumer choices in a market often saturated with sugary, high-calorie options. As she navigates this landscape, her influence is poised to reshape the way consumers think about energy drinks, blending performance with well-being.