The Cosmetic Executive Women (CEW) organization is ushering in a new era with the appointment of Elana Drell Szyfer as its president, effective January 1. Following Carlota Jacobson, who served as president for an impressive 24 years, Drell Szyfer’s new role represents both continuity and change within the organization. Jacobson, who has been a significant force in the industry, will transition to the position of executive chair. Her public endorsement emphasizes confidence in Drell Szyfer’s capabilities, highlighting qualities like leadership, empathy, and a visionary approach that promise to guide CEW toward an even brighter future.
Drell Szyfer is not new to CEW; she has been an active member of its board of governors for the past decade. With extensive experience in the beauty industry, she brings a wealth of knowledge to her new position. Most recently, she served as the CEO of RéVive Skincare, a company that was acquired by S’Young Group in 2024. Before that, she led Laura Geller Beauty and spent two decades in pivotal roles at notable companies such as L’Oréal, Avon, and Estée Lauder. This extensive background equips her with a comprehensive understanding of the beauty landscape, making her well-prepared to lead CEW into its next phase.
In her own words, Drell Szyfer expressed gratitude for the opportunities CEW has provided her throughout her career. She emphasizes the organization’s commitment to celebrating and supporting women within the industry, noting its rich programs for professional development and community building. Drell Szyfer’s acknowledgment of Jacobson’s contributions reflects a deep respect for the established culture of CEW; she aims to not only maintain but also enhance this legacy. Her focus on fostering relationships among industry leaders and champions signifies her understanding of the network’s importance in driving success for women in beauty.
As she steps into her new role, Drell Szyfer will be responsible for overseeing CEW’s market position and growth, addressing all facets of the organization. This includes major events such as the Achiever Awards and the Beauty Awards, along with various programming efforts that enhance CEW’s digital presence and live events. Her past achievement as an award recipient in 2020 showcases her dedication to excellence in the beauty industry and sets a precedent for her leadership approach, emphasizing recognition and support for contemporaries.
The transition in leadership marks a critical point for CEW, reflecting a balance between honoring past achievements and pushing forward into new territories. With Drell Szyfer’s background in both corporate management and community engagement, she is poised to harness the collective experience of CEW’s members. The enthusiasm surrounding her appointment signals a shared optimism among peers about the potential for growth and innovative initiatives under her guidance.
In sum, Elana Drell Szyfer’s presidency at CEW is a testament to the organization’s longstanding dedication to empowering women within the beauty industry. Her proven expertise and vision promise to build upon the strong foundation laid by Jacobson. Through a focus on professional development, community engagement, and strong market positioning, Drell Szyfer aims to continue celebrating the accomplishments of women, ensuring that the organization remains a vital force in shaping the future of the industry. The path ahead appears bright and filled with possibilities, as Drell Szyfer embarks on this exciting chapter with the unwavering support of her peers and predecessors.