Ulta Beauty is tapping into the growing demand for dermatological skincare by adding the brand Drmtlgy to its extensive lineup. Starting December 26, shoppers will see Drmtlgy’s products available in over 1,400 Ulta stores and online at ulta.com. The launch features 13 of Drmtlgy’s best-selling items, which range from an eye corrector and eye masks to a growth factor serum and a peptide night cream, priced between $28 and $69. This integration allows customers to access clinically backed skincare that bridges the gap between effectiveness and everyday use.
Scott Futterman, the cofounder and CEO of Drmtlgy, expressed excitement about this partnership. He highlighted that their mission has always focused on offering effective skincare solutions that are accessible to everyone. With Ulta’s nationwide presence, Drmtlgy can now reach a wider audience eager for reliable and proven results. This milestone not only expands Drmtlgy’s footprint but also opens up new avenues for consumers seeking skincare that delivers tangible benefits.
Launched in 2017 and entirely self-funded, Drmtlgy has primarily sold its clinically backed products through its website. This shift into retail marks a significant change for the brand, signaling its readiness to compete in the bustling skincare marketplace. Lisa Tamburello, Ulta Beauty’s vice president of merchandising, acknowledged the sophistication of today’s skincare consumers, who are increasingly informed about ingredients and effective results. Drmtlgy’s unique approach, combining dermatological expertise with accessibility, makes it an ideal fit for Ulta’s product offerings.
To promote this collaboration, Drmtlgy will be showcased on a branded promotional table in all Ulta stores. Furthermore, it will be featured prominently on Ulta’s “Skin We’re Obsessing Over” endcap starting February 22, allowing customers to discover the brand in an engaging way. This in-store visibility is designed to enhance customer experience and ensure that shoppers can easily find products that cater to their skincare needs.
Ulta Beauty has observed significant growth in its skincare category, with it being one of the retailer’s fastest-growing segments in recent months. During the third quarter, skincare delivered high-single-digit sales growth, thanks in part to K-beauty brands and a diverse array of products across various price points. The improvement in sales figures is tied to the expansion of Ulta’s wellness offerings as well, which have positively influenced overall performance in skincare.
Overall, Ulta Beauty’s integration of Drmtlgy into its product mix aligns with the retailer’s strategy to provide effective and accessible skincare options. With an impressive net sales increase of 12.9% in the latest quarter, Ulta is clearly capitalizing on the rising interest in skincare. This partnership will not only enhance product diversity for Ulta but also meet the evolving demands of consumers who seek trustworthy skincare that yields real results.