In the vibrant world of fashion and grooming, constant evolution is key, illustrated perfectly by Italian entrepreneur Davide De Giglio. After cofounding the New Guards Group and orchestrating the success of various fashion brands, De Giglio stepped back from the company in June 2023, shortly after its acquisition by Farfetch. He quickly transitioned to establish D Capital, an investment firm aimed at nurturing emerging brands. With a newfound focus on long-term visionary projects, he shares insights into his journey and the exciting ventures on the horizon.
One of De Giglio’s noteworthy projects is Eredi Zucca, a grooming brand deeply rooted in Milan’s rich barbering heritage, which dates back to 1652. In a bid to revive the authentic barber experience, Eredi Zucca launched officially in 2023 and now boasts a range of grooming products across hair care, skin care, and more. The brand’s philosophy emphasizes quality and sustainability while honoring the storied history of barbers who anciently played a dual role as both stylists and healers. De Giglio’s desire was to create a brand rich in narrative, inspired by the deep roots of his city, Milan.
Looking forward, Eredi Zucca is poised to expand its offerings with a new line of fragrances that pay homage to Milan’s illustrious past. Collaborating with four master perfumers, the brand is rolling out eight unique scents inspired by historical figures and events that shaped the city. Each fragrance, like “Tobacco” and “Cuoio,” integrates high-quality materials and artistic concepts tied to Milan’s cultural icons. This innovative aromatic line aims to complete Eredi Zucca’s product range while maintaining a connection to the brand’s historical roots.
The presentation and concept behind these fragrances reflect Eredi Zucca’s commitment to quality. Each scent is elegantly packaged in glass bottles with brass accents, showcasing engravings that highlight the personas represented by the fragrances. Priced at €250 for 100 ml, initial sales will occur at the Milan barber shop and online, with plans for distribution across Europe and the U.S. This selective approach mirrors De Giglio’s strategy of creating a brand that is not just about products but an entire lifestyle.
Eredi Zucca’s grooming line is anchored in well-being, with products organized by color-coded clusters for different self-care needs. With ingredients derived from sustainable sources and crafted in cooperation with French and Italian laboratories, they’re set to appeal to an environmentally conscious audience. Alongside essentials like shaving soaps and hair care products, tools made from premium materials emphasize high craftsmanship, ensuring that every aspect aligns with the luxury aesthetic that defines Eredi Zucca.
De Giglio firmly believes in the untapped potential of the men’s beauty market and the allure of the broader cosmetic industry. His vision for D Capital extends beyond grooming to encompass lifestyle and culinary segments as well. With a dedicated approach to discovering “hidden gems” within these spaces, De Giglio and his firm aim to develop stories and brands through their extensive experience and industry insights, ensuring that their mission combines ambition with a continuous learning process. This holistic strategy speaks to a deep understanding of market dynamics and a commitment to excellence in every endeavor.