Claudia Schiffer, the iconic supermodel, has expanded her career into the health-tech sector by investing in Healf, a rapidly growing company focused on personalized well-being. The company has teamed up with Schiffer for its latest campaign, “Wellbeing Made Personal,” which also features DJ Calvin Harris and Olympic fencing champion Miles Chamley-Watson. This initiative aims to motivate individuals to stay committed to their New Year’s resolutions focused on healthier living by encouraging exploration of personalized habits and routines.
While the exact details of Schiffer’s investment remain undisclosed, it comes on the heels of Healf closing a multimillion-dollar funding round led by Iris Ventures, a growth equity firm dedicated to health and lifestyle brands. Schiffer, who is now a brand ambassador for women’s health and longevity at Healf, mentions her long-standing affinity for the brand, citing that it represents the pinnacle of health, beauty, and longevity technology. Her deep-rooted passion for natural living aligns perfectly with Healf’s philosophy of enhancing well-being through mindful choices regarding food and personal care products.
In addition to Schiffer, Calvin Harris has stepped into the role of Chief Well-Being Officer at Healf. He expresses enthusiasm about the company’s non-prescriptive approach, emphasizing that they focus on helping people discover what truly works for them instead of dictating a specific lifestyle. Similarly, Chamley-Watson appreciates the thoughtful curation and awareness of emerging health trends at Healf, which complements his ethos of balance and curiosity in life. As a brand ambassador, he aims to embody the principles that Healf promotes, making well-being both accessible and enjoyable.
Healf, established in 2020 by brothers Lestat McCree and Max Clarke, has garnered acclaim for its clear communication and customized well-being approaches. The company distinguishes itself in a crowded U.K. market by helping consumers regain control over their health through a focus on fundamental elements: nutrition, physical activity, sleep, and mindfulness. Their unique well-being intelligence tool, which leverages blood tests and expert guidance, allows users to navigate the vast offerings of over 4,000 products tailored to their personal needs.
With annual revenues exceeding 100 million pounds, Healf is gearing up for further growth, seeking to expand investment opportunities. Clarke emphasizes the campaign’s mission to empower conversations surrounding well-being, hoping to illustrate that wellness looks different for everyone. Healf’s focus isn’t merely on action but rather on how its offerings can transform individuals’ feelings and experiences, cultivating a more personalized and fulfilling approach to health.
The “Wellbeing Made Personal” campaign will be prominently displayed on more than 1,500 billboards across London and have a strong digital and social media presence until February 9. Schiffer plans to co-curate a digital storefront showcasing her daily routines and the rituals she endorses, reinforcing her commitment to the brand. Meanwhile, Harris will influence Healf’s well-being philosophy and product selection, while Chamley-Watson contributes to identifying emerging industry trends, furthering the brand’s mission of making wellness an essential part of everyday life.