Carmen Electra is stepping back into the beauty industry with a new skincare line, Electra Skincare, which has officially launched. The actress and model, now 53, had previously ventured into beauty with GoGo Skincare in 2020; however, that endeavor faced challenges, primarily due to her limited control over the brand. Reflecting on that experience, Electra remarked, “I look at it like a stepping stone and a big learning process.” This latest attempt at creating her skincare line represents a deeper understanding of the market and a renewed determination to carve out her niche.
Electra, whose real name is Tara Leigh Patrick, initially made waves in the music industry as a protégé of Prince before becoming a household name through her roles in iconic shows like Baywatch and films such as Scary Movie. Throughout her multifaceted career, beauty has consistently been a central passion for Electra. The dream of launching her own brand has been long-standing, and with the newfound control and insight she has gained, she feels ready to make her vision a reality.
This new endeavor is a collaboration with Rudy Mawer of Mawer Capital, who reached out to Electra’s team to rekindle her ambitions in skincare. With a year devoted to developing the line, Electra Skincare now boasts a selection of three key products available on ElectraSkincare.com: the $39 Nourishing Cleansing Balm, the $39 Hydrating Face Moisturizer, and the $69 Oxygenating Serum. There’s also a convenient bundle price of $99 for those looking to try out all three products.
Electra is passionate about the results these products deliver. “It evens out your skin tone and gives you that fresh, dewy look that we all want, whether you’re wearing makeup or not,” she shared. However, the actress also embraces her glamorous side, “I’m a glam girl,” she added. Thus, she aimed to create products that would not only enhance natural beauty but also serve as a sturdy base for applying makeup.
As for the formulation, Electra Skincare is both vegan and cruelty-free, crafted in an Australian lab. The Nourishing Cleansing Balm features a blend of murumuru butter, jojoba oil, and castor oil to provide intense hydration. The Hydrating Face Moisturizer incorporates hyaluronic acid, ligustrum lucidum seed extract, and hibiscus extract, aimed at nourishing and firming the skin. The Oxygenating Serum includes gourd extract, hyaluronic acid, and hibiscus extract, designed to boost radiance and hydration. With this carefully curated collection, Electra seeks to simplify beauty routines: “It’s so I could get out the door faster,” she noted.
Mawer has high expectations for the brand, predicting that Electra Skincare will generate “over a million dollars” in online revenue in its first year, with plans for future retail expansion. He highlighted Electra’s keen understanding of high-performance skincare, stating, “Carmen knows the value of high-performance skincare, and she wanted a line that reflects her confidence and style.” Together, they have brought this vision to life with clean, science-backed formulas that deliver tangible results, making them both proud of the new brand and its potential impact on beauty enthusiasts.