In an exciting development for beauty enthusiasts, two of the industry’s standout brands, Bubble Skincare and Olive & June, are joining forces for a unique collaboration available at Walmart. This partnership will introduce various cobranded sets showcasing Olive & June’s popular nail products alongside Bubble’s signature press-on nails, both adorned in the vibrant blue and orange colors synonymous with Bubble. The collection is set to hit the shelves of Walmart stores and online starting Thursday, with prices ranging from $10 to $25, and selected products will also be available on the brands’ individual websites.
Shai Eisenman, founder and CEO of Bubble, expressed their desire to “surprise and delight” their community through this unexpected yet complementary collaboration. He noted the importance of a retail environment, particularly since their customers enjoy shopping in stores. By leveraging Walmart’s expansive reach, both brands aim to make their products accessible to even more consumers desirous of trendy yet affordable beauty options.
This collaboration isn’t Olive & June’s first venture into partnerships; they have previously worked with E.l.f. Beauty and even ventured into collaborations with authors like Colleen Hoover. Sarah Gibson Tuttle, the founder of Olive & June, emphasized that the ethos of any partner must align with their own. Despite being one of the fastest-growing brands in the beauty space, Olive & June is still relatively small in terms of brand awareness, which drives their search for further growth opportunities.
Currently, both brands are experiencing significant growth trajectories. Olive & June was recently acquired by Helen of Troy for an astounding $240 million, while Bubble has expanded its distribution, now available in over 15,000 retail locations, including a recent entry into Target. Eisenman highlighted the aim to reach a broader audience through this collaboration, acknowledging that while Bubble has effectively engaged with Gen Z, they now seek to connect with a more diverse customer base, particularly as older Gen Zers approach 30.
This cross-generational strategy aligns seamlessly with Olive & June, which predominantly appeals to Millennials. Eisenman pointed out the shift in focus from solely addressing acne concerns to more comprehensive skincare needs, including hydration and nourishment. Gibson Tuttle affirmed the shared values that underpin both brands, emphasizing community engagement and accessible luxury as essential aspects of their identity.
As anticipation builds for this collaboration, Gibson Tuttle expressed confidence that the products would sell out quickly. The partnership is seen as timely, relevant, and accessible, all while maintaining high-quality standards. By merging their expertise and shared philosophies, Bubble Skincare and Olive & June are poised to delight consumers and redefine beauty shopping experiences at an accessible level.