Understanding “clean beauty” can be pretty murky. While we can easily gauge when our homes are tidy or when our teeth are spotless, nailing down what constitutes a clean beauty product is difficult due to a lack of standardized definitions. This ambiguity has allowed the term “clean” to be used subjectively, leading to confusion, miscommunication, and sometimes unnecessary alarm among consumers. Recognizing this issue, Allure took the initiative almost six years ago to establish its own clean beauty standard. By doing so, it aimed to provide clarity and consistency so that readers would know what to look for when they see the term “clean” associated with beauty products.
All 15 products featured in this year’s Readers’ Choice Awards have met Allure’s rigorous clean standard. However, their recognition goes beyond simply meeting safety requirements. These hair, makeup, and skincare products stand out for their quality and effectiveness as recognized by readers. From a long-lasting, aluminum-free deodorant to a superfood-infused cleanser that has garnered consecutive awards for seven years, these products are high-performing and impressive—even to those who may not be particularly concerned with ingredients like sulfates or silicones. If you’re keen to discover what products have made the cut this year, continue reading.
Leading the list is Youth to the People’s Superfood Cleanser, a fan-favorite and award-winner since 2019. This facial cleanser is rich in antioxidants and phytonutrients from kale and spinach, making it both soothing and effective in removing makeup and impurities. Unlike many other cleansers, it refreshes the skin without stripping it bare, ensuring it’s prepared for the day ahead. In skincare, the Drunk Elephant Lala Retro Whipped Cream also earns accolades for its nourishing properties. This moisturizer combines ceramides, hyaluronic acid, and plant oils to fortify the skin barrier and retain moisture—ideal for even the most sensitive skin types.
Sunscreen plays a significant role in our daily routines, and Supergoop’s Play 100% Mineral Lotion SPF 30 has proven to be a reliable option. Known for its non-greasy texture and breathable, sweat-resistant formula, it provides effective protection against UV rays and is easy to apply without the metallic scent often associated with mineral sunscreens. Native Body Wash is the go-to for a clean, refreshing cleanse; it’s free from sulfates, parabens, and dyes, yet still delivers a rich lather, ensuring your body feels fresh and clean. The Glow Recipe’s Watermelon Glow Pink Dream Body Cream uses hydrating watermelon extract to soothe skin, blending fun with function.
Moving to deodorant, Dove’s 0% Aluminum Deodorant Spray has made waves for its effectiveness and convenience. By neutralizing odor while nourishing the skin, it quickly became a top choice among readers. When it comes to hair care, Nécessaire’s shampoo and conditioner duo has become an essential part of many people’s washday routines as they offer deep cleansing coupled with moisture without weighing down the hair. Briogeo’s Farewell Frizz Blow Dry Perfection & Heat Protectant Crème is a styling product that captures attention for keeping hair smooth and protected from heat damage while imparting a delightful scent.
In makeup, Merit’s “The Minimalist” Foundation and Concealer Stick spells out efficiency, combining two essential products into one. Easy to use and boasting a natural finish, it’s perfect for quick makeup routines. Similarly, the Kosas Revealer Super Creamy + Brightening Concealer offers astounding coverage while nurturing the skin with its hydrating formula. The Hourglass Ambient Lighting Blush adds a luminous touch to cheeks with its unique, handcrafted texture, marrying color and shine effortlessly. Lastly, mascara lovers rave over the Ilia Beauty Limitless Lash Mascara, which offers a dual-sided applicator, ensuring lashes are both lengthened and voluminous without clumps.
Of course, multitasking products are also part of the mix, with Tower 28’s OneLiner Lip Liner earning a special spot for its versatility. Not only can it be used as a lip liner, but it can also double as a freckle dotter or a cheek color, making it an innovative addition to any makeup bag. Finally, the Tower 28 ShineOn Lip Oil Jelly is a unique blend of gloss, balm, and oil, designed to hydrate while delivering strong color and shine, ensuring your lips look deliciously plump and vibrant. Each of these products exemplifies Allure’s commitment to clean beauty, giving readers choices that are both safe and effective for their daily beauty routines.