Gracie Abrams has recently wrapped up a whirlwind 38-night tour that took her across the United States and Europe, including the UK. This tour was in support of her sophomore album, “The Secret of Us,” and it was a remarkable journey filled with memories that she fondly likens to a slumber party on wheels. Meeting up with me at the iconic Hollywood Roosevelt Hotel—which carries its own haunted legends linked to stars like Montgomery Clift and Marilyn Monroe—Abrams reflects on the shared joy of touring. “Every night on the bus feels like a slumber party,” she shares, reminiscing about childhood sleepovers, where you would explore your friend’s bathroom treasures, from unique shampoos to fun nail polishes.
The mood during our conversation is warm and bubbly since we’re exchanging beauty secrets that reflect a genuine camaraderie akin to pillow talk. This casual yet significant moment coincides with an exciting new relationship for Abrams: she has just been named the global brand partner for Hourglass Cosmetics. It’s a partnership that blossomed organically from her touring experience. While on stage, Abrams took the reins of her own makeup routine, primarily using Hourglass products, specifically the Vanish Airbrush Concealer, to create her look for performances.
Abrams is no stranger to authenticity in her performances, often sharing deeply emotional moments that connect her with her audience. “Tour was a good test,” she recalls, emphasizing how the demands of live shows helped her gauge the effectiveness of the products she used. The concert experience pushed her to seek out makeup that would withstand the heat of the spotlight while allowing her naturally radiant skin to shine through. “The concealer has passed with flying colors,” she claims, impressed by its ability to keep her looking fresh and glowy even while managing the sweat of a high-energy performance.
Her enthusiasm for the product is palpable. The Vanish Airbrush Concealer’s unique formula, which she describes as “on the drier side,” provided her with the long-lasting coverage she needed without compromising her skin’s natural luminosity. This aspect is particularly important to her, as a performer who creates a deeply personal connection with her audience during her shows, sometimes even shedding tears as she sings. Makeup that can handle those sweat-soaked moments and still leave her looking her best is nothing short of essential for Abrams.
As we continue our conversation, Abrams illuminates her love for beauty and self-care, connecting it to her passion for music and performance. To her, makeup isn’t just a matter of aesthetics; it’s also an extension of her artistry. The time spent getting ready becomes a preparatory ritual, one that enables her to embody the emotions she explores through her music. This connection is what makes her partnership with Hourglass Cosmetics particularly meaningful; it goes beyond a mere endorsement and becomes a personal journey of self-expression and confidence that resonates deeply with fans and fellow artists alike.
Ultimately, Gracie Abrams embodies a delightful blend of vulnerability and empowerment, both through her music and her newfound role in the beauty industry. It’s this authenticity and relatability that draws fans to her, creating a space for shared experiences and emotional connection. Whether she’s sharing beauty tips or performing heart-wrenching songs, Abrams leaves a lasting mark on her audience, inviting them to embrace their own stories—flaws and all—just as she does. As she forges ahead in her career, it’s clear that this talented artist will continue to shine in both the music realm and the beauty world, creating a significant impact along the way.