Hailey Bieber has undergone several beauty transformations over the years—each reflecting different facets of her life. From the “clean girl” aesthetic to the playful “strawberry girl” vibe and the cozy “latte girl” look, she embraces the evolving nature of style. Now, as a new mother, a fresh chapter begins, characterized by a focus on simplicity and intention in her beauty routine. Bieber shares with Vogue Italia that her journey into motherhood has shifted her priorities: “I’ve found that since becoming a mum, I’m gravitating towards things that make my routine a lot easier and a lot simpler.” This transition highlights her desire for a more streamlined approach to beauty, one that fits seamlessly into her busy life.
In the mornings, Bieber’s routine is refreshingly straightforward. She begins by splashing her face with water to refresh her skin and wash away the remnants of her nighttime skincare ritual. A quick session of oil pulling and using a tongue scraper rounds out her morning start. She believes that a good beauty regimen should feel manageable, especially with the demands of motherhood. A favorite among her morning essentials is the Rhode Glazing Mist, which she often reaches for during hectic mornings. “Sometimes, when I’m really busy in the morning, I will literally just spray my face and walk out the door,” she reflects, underscoring her commitment to staying fresh and glowing even on the go.
Following the mist, Bieber introduces her hero product: Rhode’s Glazing Milk. This versatile lotion is a key player in her daily routine, serving multiple functions throughout her day. “I use it in the morning, at night, as makeup prep,” she explains enthusiastically. By mixing it with her foundation, she achieves a beautiful, luminous finish that mimics the look of second skin. Her appreciation for this product epitomizes her philosophy of simplicity and effectiveness in her beauty choices—finding staples that work for her instead of an abundance of products that complicate her routine.
Bieber places a strong emphasis on sun protection as well, viewing it as a non-negotiable step in her skincare regimen. She prefers milky sunscreen formulas, particularly those from international brands. During a recent trip to Paris, she discovered Isdin’s Fusion Water Magic SPF, which quickly won her over. Her commitment to skincare illustrates her understanding of how essential it is to protect one’s skin while maintaining that sought-after glow, melding function with beauty.
When it comes to makeup, Bieber adopts a minimalist approach. She believes in soft enhancements rather than heavy glam looks. Instead of applying a full foundation, she opts for targeted concealing. Using Make Beauty’s Skin Mimetic Concealer, she carefully applies it under her eyes and around her nose and chin. To amplify the brightness, she layers on Kosas’s concealer in a pinky-toned shade called Magic, managing to keep everything looking light and natural. Her preferred blending tool? An angled brush from Beauty Pie, though more often than not, she relies on her fingers— a relatable choice that adds a touch of authenticity to her routine.
In essence, Hailey Bieber embodies a modern take on beauty that resonates with many women today. By balancing her demands as a mother with her desire to keep her beauty routine manageable, she showcases the power of simplicity and intention. From skincare staples to a minimal makeup look, each element reflects her current focus on what truly matters. Her story illustrates that beauty can indeed be both effortless and intentional, allowing personal expression to shine through even amidst life’s bustling moments. This narrative not only aligns with her own life but also resonates deeply with those striving for balance in their own routines.