Last summer, the beauty world was all about vibrant strawberry-themed make-up, with shades reminiscent of the summer fruit dominating our beauty routines. From blush to lipstick to nails, everything was bathed in those cheerful, bright colors. However, with the arrival of spring, there’s a noticeable shift in the trend, moving away from the playful hues of strawberry shortcake to more muted, sophisticated tones. This season is all about embracing cooler palettes; think deeper berry shades paired harmoniously with refreshing pastel sky blues, creating a more refined and calming aesthetic.
Leading the charge in this new beauty narrative is Hailey Bieber, a prominent figure in the fashion and beauty realms who consistently stays ahead of trends. She’s showcasing a stunning look that perfectly encapsulates the berry blush movement, emphasizing a natural, sun-kissed flush that feels effortlessly chic. To achieve this look, you don’t need to be a professional make-up artist; it can be as easy as grabbing a cool-toned purple blush. Bieber’s go-to product? Her Rhode pocket blush in the shade plum. Simply dab it lightly on the cheekbones and blend it outwards, following the contour towards the brow bones for a fresh, lifted appearance.
The technique doesn’t stop there. To create an all-encompassing glow, the next step is blending the blush from the cheekbones across the bridge of the nose, ensuring a harmonious blend that ties the look together. This method of application not only gives a beautiful flush of color but is also incredibly practical for those busy days, allowing for touch-ups with ease using either a brush or your fingertips. It’s perfect for the springtime hustle when you’re on the go but still want to maintain that put-together look.
Adding to her spring-ready vibe, Bieber complements her berry blush with a laid-back yet stylish accessory: a straw hat. She leans into a natural beauty aesthetic by keeping her base makeup minimal while ensuring her brows are lightly defined for a polished finish. In today’s beauty landscape, less is often more, especially with the rise of Gen-Z aesthetics that favor simplicity. This is evident in Bieber’s choice to skip mascara altogether for her eyelashes, allowing her natural beauty to shine through.
When it comes to her lips, she opts for a soft and defining look, using the new Peptide Lip Shape liner to add a touch of polish. Following that, she hydrates her lips with a beloved treatment, the Peptide Lip Treatment— a product that’s garnered attention and love from Vogue. This minimalist approach to beauty mirrors the overall flow of the season and encourages us to embrace a more relaxed, fresh-faced look that’s perfect for spring.
Ultimately, berry blush is quickly becoming a staple in beauty bags everywhere, embodying a fresh and lightweight aesthetic that’s ideal for the warmer months. By drawing on these deeper, cooler shades, we can still channel a youthful vibe while embracing a more grounded and sophisticated approach to make-up. Whether you’re a seasoned make-up enthusiast or just starting to experiment, incorporating berry hues into your routine is a fabulous way to transition into spring and welcome the new season with open arms.