industry News

Squishmallows, the beloved plush toy brand, is set to venture into the beauty industry with its newest initiative: Squishmallows Fragrance.…

Vaquera’s Journey into Fragrance In the whimsical world of fashion, Vaquera stands out as a true rebel. Founded by designers…

In a significant reshuffling of L’Oréal’s executive leadership, Alexis Perakis-Valat has been appointed as the new chief executive officer of…

The landscape of beauty is witnessing a pivotal shift with recent executive changes at L’Oréal USA, a development that signals…

Victoria’s Secret is making waves in the home fragrance market, expanding its brand beyond lingerie to offer customers a new…

The MLB is stepping into a new partnership that highlights a fresh take on athlete wellness, this time focusing on…

A new wellness oasis, 113 Spring, has opened its doors in SoHo, dedicated to promoting overall well-being and mindfulness. This…

The Rise of ESK and its New Collaboration with Selma Blair ESK, the Australian cosmeceutical brand founded by Dr. Ginni…

Planet Sauvage: A Celebration of Dior’s Iconic Fragrance Celebrating a decade since its launch, Dior’s Sauvage has taken the spotlight…

In a significant development in the wellness sector, Eutopia, a French venture capital fund, has secured a minority stake in…

The Rise of Milk in Beauty Products In recent years, the beauty industry has witnessed an explosion of food-inspired products,…

MAC Cosmetics’ Bold New Campaign Nicola Formichetti, the global creative director of MAC Cosmetics, has launched an exciting new campaign…